Latest articles by: David Foy

Author info - David Foy

David Foy

David Foy

SEO Account Manager

Bio:

As an SEO Account Manager at Varn Health, David Foy is an expert in off-page SEO and content outreach. David works closely with our healthcare clients to build impactful off-page SEO strategies and digital PR campaigns to drive and build online visibility, awareness and credibility for pharma brands and businesses.

Experience:

David is an expert SEO Account Manager at Varn Health and helps to lead our Off-Page SEO and content outreach efforts, working with major pharmaceutical clients like Roche, Alliance, and GSK.

Since joining Varn Health in 2018, David has focused on developing effective content outreach and creation strategies for our clients. His work aims to drive brand awareness, digital PR coverage, and high-quality backlinks back to our client’s websites.

Beyond off-page SEO, David also has in-depth expertise in managing holistic search engine optimisation campaigns and brings together our on-site technical SEO work with off-site content outreach and link building efforts.

Overall, David is a seasoned search marketing expert at Varn Health, specializing in content-driven SEO strategies and integrating all aspects of search optimization for their clients.

Latest articles by David:

How to adapt your backlinks and digital PR for SearchGPT in healthcare

How to adapt your backlinks and digital PR for SearchGPT in healthcare

Here, we explore backlinks, brand mentions, and off-page SEO in the context of AEO (Answer Engine Optimisation) for healthcare based terms on SearchGPT. You'll learn how...
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How to create the right keyword strategy for patients and HCPs

How to create the right keyword strategy for patients and HCPs

At Varn Health, we have been addressing this challenge for years, and with the launch of SearchGPT and the advancement of AEO (Answer Engine Optimisation) we...
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Search GPT Launches: What does this mean for Healthcare?

Search GPT Launches: What does this mean for Healthcare?

With 85% of HCPs using Google to access medical journals, and in another recent survey 56% saying they felt AI would positively impact their learning, the...
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How to build links in Healthcare

How to build links in Healthcare

In healthcare and pharma, generating content can require approval from healthcare professionals (HCPs), legal teams and regulatory bodies, which often makes the process significantly more complex...
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3 Ways to Improve Your Medical SEO Copywriting

3 Ways to Improve Your Medical SEO Copywriting

Whilst legal compliance is essential when producing medical SEO content, the process of complying and adhering to regulations, can mean the creativity of your content writing...
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How to Target the Right Traffic with Healthcare SEO

How to Target the Right Traffic with Healthcare SEO

Understanding nuances between branded and non-branded traffic and how each can support Health Care Professionals (HCPs) across the buying cycle is a major consideration when creating...
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