Latest articles by: Helen Dalton

Author info - Helen Dalton

Helen Dalton

Helen Dalton

Head of Technical SEO

Bio:

Helen Dalton is Head of Technical SEO at Varn Health, a key member of our specialist healthcare technical SEO team and responsible for conducting comprehensive SEO audits and developing custom SEO strategies to boost organic search visibility for Varn Health's clients.

Experience:

Helen Dalton brings a wealth of experience to our expert Varn Health SEO team, having honed her skills across a diverse array of marketing roles over the course of more than a decade. Joining our agency in 2022, she has quickly established herself as an asset to our Technical SEO team.

In her role, Helen conducts comprehensive SEO audits, leveraging her expertise to help our healthcare clients maximise their online visibility and reach within the healthcare search engine landscape. She thrives on the challenge of delving deep into site performance data, using these insights to craft bespoke strategies that deliver tangible growth in organic search traffic for our healthcare business partners.

Helen’s dedication to driving results and building long lasting meaningful partnerships with our clients, means that Helen really exemplifies the level of technical mastery and problem-solving that sets the Varn Health team apart as a search marketing expert partner.

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Latest articles by Helen:

Five critical website migration mistakes for health and pharma brands, and how to avoid them

Five critical website migration mistakes for health and pharma brands, and how to avoid them

Given the importance of digital visibility for health-related searches, particularly in an environment where regulations such as MHRA guidelines, PAGB codes, and GDPR must be carefully...
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Why SEO for healthcare is not just a tickbox exercise

Why SEO for healthcare is not just a tickbox exercise

This is even more true when it comes to the healthcare and pharma industries, where website goals and KPIs are likely to be more complex and...
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How to manage multiple domains on international healthcare sites

How to manage multiple domains on international healthcare sites

Do you need a separate website for each region where you have a presence?  Would it be best to have siloed areas for your HCP and patient-facing...
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Local SEO for Healthcare and Pharma Websites

Local SEO for Healthcare and Pharma Websites

What should healthcare, biotech and pharma marketeers bear in mind when working on global and local SEO strategies? Putting in place an overarching localisation strategy Before you can...
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Creating YMYL and EEAT Content for Pharma and Healthcare Brands

Creating YMYL and EEAT Content for Pharma and Healthcare Brands

With many years of experience in helping medical copywriters and pharma brands to navigate search engine optimisation requirements, at Varn Health we can help demystify the...
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6 Key Ways to Optimise Your Healthcare, Medical & Pharma Website

6 Key Ways to Optimise Your Healthcare, Medical & Pharma Website

At Varn Health, we have many years experience in organic search and SEO projects for healthcare and pharmaceutical businesses. With our extensive experience, we've identified critical...
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