Latest articles by: Tom Vaughton

Author info - Tom Vaughton

Tom Vaughton

Tom Vaughton

Varn Health CEO

Bio:

With a background in biology, CEO of Varn Health, Tom Vaughton, had a vision to establish a highly specialised, experienced, and expert healthcare SEO team. Varn Health is now a Google-certified expert SEO agency, dedicated to delivering exceptional search marketing solutions for ambitious healthcare, biotech, and pharmaceutical companies.

Experience:

As the founder and CEO of Varn Health, Tom Vaughton brings a unique blend of healthcare knowledge and understanding, alongside search and SEO expertise. With a background in biology, Tom’s ambition was to create a highly specialised, experienced, and expert healthcare SEO team. Varn Health is now a Google-certified expert SEO agency, dedicated to delivering exceptional search marketing solutions for ambitious healthcare, biotech and pharmaceutical companies.

Tom’s deep understanding and experience of the industry, combined with his passion for search engine optimisation, has made him a sought-after consultant for healthcare brands, pharma businesses and creative and digital agencies working with pharma clients.

Tom is regularly invited to share his insights on the evolving landscape of search at leading industry events and conferences, such as Brighton SEO. Tom relishes tackling complex SEO and search-related challenges, driven by a singular goal: to accelerate profitable growth, website rankings, and traffic for Varn Health’s satisfied clients.

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Latest articles by Tom:

Is JavaScript impacting your healthcare website’s AI search visibility? 

Is JavaScript impacting your healthcare website’s AI search visibility? 

However, there’s a challenge: AI-powered search engines don’t always process JavaScript correctly. If critical healthcare content on your site relies on JavaScript to be displayed, there’s...
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How do answer engine optimisation (AEO) and UX work together to improve healthcare digital experiences?

How do answer engine optimisation (AEO) and UX work together to improve healthcare digital experiences?

CEO of Varn Health, Tom Vaughton, was recently interviewed by the team at Graphite Digital to share insights on how these two disciplines intersect, to transform...
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Is SEO dead in pharma marketing?

Is SEO dead in pharma marketing?

For the first time since 2015, Google’s market share has dropped below 90% and it’s a sign of things to come. SEO isn’t just about ranking...
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Building trust with SEO for pharma websites

Building trust with SEO for pharma websites

SEO is the hidden gem of healthcare marketing, however focusing solely on rankings means you are missing the wins that an effective search strategy can deliver....
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Learnings from the NEXT Pharma Summit, Vienna, 2024

Learnings from the NEXT Pharma Summit, Vienna, 2024

Embracing AI and Innovation in Pharma Over two days, I had the opportunity to engage with experts across various fields, from AI and marketing to data management...
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Can SEO be game changing for Healthcare? An Interview with Tom Vaughton: CEO at Varn Health 

Can SEO be game changing for Healthcare? An Interview with Tom Vaughton: CEO at Varn Health 

Combining expertise across technical SEO and content creation and outreach, can mean your website will rank higher than your competition, and this difference can have an...
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Healthcare SEO – Why you should optimise your medical website to ensure it ranks in a search

Healthcare SEO – Why you should optimise your medical website to ensure it ranks in a search

Patients and Health Care Professionals (HCPs) often turn to the internet to research conditions and treatments, build knowledge and seek providers or resources. With millions of...
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