Varn Health wins Gold at the PM Society Digital Awards 2024 in partnership with Roche

17th Sep 2024

Winning this award is a significant achievement for Varn Health, acknowledging the positive impact of our “SEO-first” approach in healthcare digital marketing. The PM Society Digital Awards celebrate the best and most innovative work in healthcare digital communications and it’s an incredible honour to be recognised at such a prestigious event. We couldn’t be prouder of our team’s outstanding efforts and are thankful for the collaboration and trust placed in us by Roche.

A winning project to protect search rankings and website traffic

The winning project exemplifies Varn Health’s technical SEO expertise and in-depth knowledge of the healthcare and pharmaceutical industries. In collaboration with Roche, we successfully amalgamated multiple micro-websites into a single central domain—Medically, a global healthcare professional resource (excluding the US). This complex SEO challenge aimed to protect existing rankings and website traffic, improve organic search visibility and ensure seamless content migration. Varn Health’s ‘SEO-first’ approach, ensured all website traffic/rankings were protected whilst multiple microsites were incorporated into one central domain. Results saw not just the protection of existing rankings, but also significant increase of +106% in clicks from organic Google search results and +74% in Google search result impressions.

The Judges’ Comments

The judges at the PM Society Digital Awards were highly impressed by Varn Health’s innovative approach, and noted that:

“In a competitive category that saw a lively debate among the judges, Varn Health’s work with Roche stood out for tackling an often-overlooked niche in communications with solid and commendable results. This “best practice of search engine optimisation” was well thought through, utilising Varn Health’s in-depth know-how of both the pharmaceutical industry as well as SEO, to achieve the client’s global vision.

With their proactive, out-of-the-box approach, the judges said it was fantastic to see how the team ensured they gained internal stakeholder buy-in, ultimately achieving a great outcome.”

– Becky Wright, Associate Director, Innovative Medicines, Teva

About the PM Society Digital Awards

The PM Society Digital Awards, now in their 15th year, celebrate the most outstanding digital communications work in the healthcare sector. From social media campaigns to complex digital strategies, the awards highlight innovation, creativity and results-driven outcomes. Being named a finalist alone was a significant moment for Varn Health, and winning Gold is a testament to our team’s efforts to push the boundaries of what’s possible in search marketing for healthcare.

For more details about the PM Society Digital Awards 2024, visit PM Society Digital Awards

Why this award matters to us

This award is more than recognition, it’s also proof that our commitment to excellence in SEO and search marketing is delivering results for our clients and a reminder of the important role innovative SEO strategies now play in healthcare.
This achievement marks a key milestone in Varn Health’s journey and as we look to the future, we are excited to continue partnering with leading healthcare companies to deliver outstanding digital solutions that make a real impact. We extend our heartfelt congratulations to all the winners and finalists at the PM Society Digital Awards 2024 which was a fantastic night, celebrating the best in healthcare digital communications.

If you’d like to learn more about how Varn Health can enhance your healthcare SEO strategy, contact our team of experts.