SEO services for pharma, healthcare and medical brands

Healthcare search operates under search engines’ strictest “Your Money or Your Life” (YMYL) standards, where trust, authoritativeness, and clinical accuracy directly determine visibility. As patients and Healthcare Professionals (HCPs) shift from traditional search engines to AI assistants (like ChatGPT, Claude, and Google Gemini and AI Overviews), healthcare brands face two major hurdles:

Securing AI citations & visibility: Ensuring your medical content, therapy research, and product data are mentioned, explicitly indexed and recommended as verified sources of truth by AI models.

Mitigating misinformation: Protecting your brand reputation and narrative by preventing unverified third-party content from dominating AI-generated health summaries.

A unified SEO and GEO strategy through AI search intelligence establishes unshakeable medical E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), ensuring your brand remains visible, cited, and compliant across both search engines and AI discovery platforms.

This depends on what pillar of SEO is being focused on:

1. Technical SEO: Upon conducting a technical SEO audit, our specialist team points out technical issues within your healthcare website. For example, unoptimised information within your infographics may be inaccessible to Google, which can be fixed by adding schema markup and alt text.
2. On-Page SEO & medical content marketing: our initial research and technical SEO audit informs our on-page and content strategy. An example of this would be conducting keyword research to discover what terms patients and HCPs are using to search for queries, and then naturally implementing those terms via content creation and optimisation.
3. Digital PR: Transforming clinical data, health surveys, and industry research into compelling PR campaigns earns high-authority editorial backlinks and media coverage from respected medical journals and national press. This builds the authority needed for your pharma brand to be cited in AI search.
4. AI & Innovation: Increasingly SEO strategies are implementing semantic SEO techniques and structured data to ensure your content is recognised by AI, as well as writing digestible, in-depth content that AI favours when displaying search results. Our dedicated AI & Innovation team looks to optimise your medical website for AI-powered features through GEO, using our AI Visibility Framework and proprietary AI Alignment Engine™.

Healthcare search operates under search engines’ strictest “Your Money or Your Life” (YMYL) standards. To build sustainable organic visibility, protect brand trust, and secure AI citations, healthcare and pharma brands should follow four core best practices:

Demonstrate E-E-A-T: Ensure all medical content is authored or clinically reviewed by accredited professionals. Clearly feature author credentials, review dates, and citations to peer-reviewed research to satisfy search engine trust algorithms.

Build for AI discovery (GEO):  Enable generative AI engines (like ChatGPT, Claude, and Google Gemini and AI Overviews) to accurately verify, and cite your brand and clinical data as an authoritative source.

Tailor search strategies: Understand your distinct user journeys. for example, map patient-facing content to accessible, empathetic symptom-led queries, while structuring technical HCP content around clinical endpoints or trial data.

Insight led data analytics: Ensure your site meets strict core web vitals, mobile usability, and security protocols. Implement privacy-compliant Server-Side Tracking (SST) and BigQuery to capture complete patient and HCP conversion journeys. This eliminates browser tracking gaps and filters out bot traffic and noise; giving pharma teams total revenue visibility while safeguarding sensitive patient data.

Whilst you can see results after 3 to 4 months, you begin to see a real impact after about 6 to 12 months after implementing SEO changes to a website. SEO is a long-term marketing strategy that requires progressive actions over time, and may take several months to yield noticeable results. However, once the primary website pages begin nearing the top of the SERPs in Google’s search results, this is when we see a definitive increase in KPI’s and website traffic.