Paid Search & Social

Paid Media for Healthcare


We believe in a holistic approach to search marketing, combining SEO tactics with data analytics and reporting and strategic paid search and social. This full-service approach to SEO will propel your healthcare business towards its search marketing goals quickly while gaining market share against your competitors. 

Trusted Knowledge of Compliance & Rules of Advertising Platforms

As Google Partners, Varn Health can help you balance regulatory compliance and rules of advertising platforms to grow your customer base. We have extensive knowledge and experience working with in-house compliance teams throughout all facets of healthcare and pharma search marketing.

Paid Search & Social Tactics

Accelerate your Search Strategy

Whilst we are working on improving your technical SEO and building impactful backlinks to your website, invest in Google Ads to take from a market who are actively searching for your brand and healthcare products/services.

PPC Audits & Consultancy

Our Varn Health paid media team will create comprehensive and detailed reports on the efficiency of your paid advertising strategy and technical setup, helping to maximise the impact of your pharma or healthcare PPC campaign.

Paid Social

Establishing how to engage with your target audience on their chosen social media platforms can be challenging and consequently costly. However, it’s an increasingly important way to connect with a bigger and more relevant audience of both patients and healthcare professionals, and our expert team will help you investigate and uncover its value and how best to optimise a paid social campaign.


PPC tactics can be deployed to protect, prospect and perform better. PPC and paid media offer your healthcare business the chance to shield itself from competitors who can bid on the same brand terms while also asserting dominance within the SERPs. Our team can advise you on how best to protect your online visibility.


Figuring out how and what your desired customers are searching for and what information they need, depending on where they’re sitting in the buying cycle, is crucial for a successful paid media campaign. If used effectively, you can secure new customers who are actively seeking your product or service. Paid media can also facilitate reaching potential customers at the consideration or awareness stage of the buying cycle with content formats like video, display, search, and shopping ads.

Perform Better Online

Varn Health’s specialised healthcare audit and consultancy service will help improve your business performance by refining your campaign strategy, ads, target audience, and landing pages for the best possible online visibility and results.

Get in touch to find out how Varn Health can help with Paid Search & Social


Frequently Asked Questions

Paid social can feel difficult, especially with regulations in healthcare businesses, but it’s a great way to connect with potential patients. It’s important to identify your ideal patients by age and location and highlight the value you can offer with patient-centric messaging. An effective paid social campaign can target the right audience for you and drive valuable traffic back to your website. Varn Health are experts in crafting successful paid social campaigns that are compliant with regulations and will connect with your target audience.
PPC or paid media, is a great tool to attract potential customers, gain visibility and compete in crowded search query spaces. Paid media pharma campaigns come with lots of different rules and regulations depending on where you’re located. When PPC for pharma is done right, it can be a vital tool for making sure your business stands out in a hyper-competitive industry.
Paid search and paid social are two forms of online advertising targeting different platforms and adopting separate strategies.

Paid search is when you place ads within the SERPs on search engines such as Google or Bing. Advertisers use Google Ads to bid on relevant keywords to their product or service and their ad will appear when a user searches for those keywords. Advertisers will pay every time a user clicks (pay-per-click or PPC), with the cost per click (CPC) varying based on keyword competitiveness.

Paid social is placing ads on different social media platforms like Facebook or Instagram. These ads appear in users' social feeds alongside organic content and the targeting options are advanced, meaning you can target users based on demographics, interests, connections and more. Paid social ads come in various formats, including image ads, video ads, carousel ads, slideshow ads, and sponsored content.

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