30th Jan 2025

How do answer engine optimisation (AEO) and UX work together to improve healthcare digital experiences?

CEO of Varn Health, Tom Vaughton, was recently interviewed by the team at Graphite Digital to share insights on how these two disciplines intersect, to transform...

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23rd Jan 2025

Is SEO dead in pharma marketing?

For the first time since 2015, Google’s market share has dropped below 90% and it’s a sign of things to come. SEO isn’t just about ranking...

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14th Jan 2025

Google Algorithm Updates in 2024 and the Impact of AI on Healthcare Marketing

2024 brought transformative developments, with AI at the forefront of search and algorithm advancements. This blog covers each of the major updates, and explores what they...

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16th Dec 2024

Building trust with SEO for pharma websites

SEO is the hidden gem of healthcare marketing, however focusing solely on rankings means you are missing the wins that an effective search strategy can deliver....

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5th Dec 2024

How to create the right keyword strategy for patients and HCPs

At Varn Health, we have been addressing this challenge for years, and with the launch of SearchGPT and the advancement of AEO (Answer Engine Optimisation) we...

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19th Nov 2024

How to manage multiple domains on international healthcare sites

Do you need a separate website for each region where you have a presence?  Would it be best to have siloed areas for your HCP and patient-facing...

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7th Nov 2024

Search GPT Launches: What does this mean for Healthcare?

With 85% of HCPs using Google to access medical journals, and in another recent survey 56% saying they felt AI would positively impact their learning, the...

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28th Oct 2024

Learnings from the NEXT Pharma Summit, Vienna, 2024

Embracing AI and Innovation in Pharma Over two days, I had the opportunity to engage with experts across various fields, from AI and marketing to data management...

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