Building trust with SEO for pharma websites
16th Dec 2024
Why your healthcare website isn’t ranking (and why you need to hear this podcast)
SEO is the hidden gem of healthcare marketing, however focusing solely on rankings means you are missing the wins that an effective search strategy can deliver. A well-rounded search strategy is often overlooked in the healthcare sector, despite its potential. It can drive warm leads, build trust, and support healthcare outcomes globally – but only if it’s done right.
🎧 We’re inviting you to listen to the latest episode of BrandCast with Dan Buckland, featuring our CEO, Tom Vaughton, alongside Oliver Capel, MD and co-founder of Medico Digital.
In this insightful discussion, Tom, Dan and Oliver explore exactly what it takes to make search work for your healthcare organisation. Whether you’re new to SEO or looking to refine your healthcare search strategy, this podcast is an inspiring listen for any pharma marketeer with helpful actionable next steps.
What’s inside the episode?
What’s possible and permissible
Understand the unique challenges of regulated healthcare SEO and how to navigate them.
Technical and keyword strategy
Learn the fundamentals of technical SEO and keyword optimisation tailored to healthcare audiences.
Research tools and insights
Discover the tools and techniques you can use to improve search performance.
From leads to loyal customers
Find out how to nurture your search-generated leads into lasting relationships.
Measuring impact
Get clarity on the metrics that matter most in healthcare SEO.
The future of search
Explore how AI-powered tools like SearchGPT are shaping the future of search.
Customer-first mindset
Learn why audience engagement and trust should always come before vanity metrics.
Listen now
🎧 You can find the full episode on the Brandcast website here.
Still need help refining your SEO strategy for pharma? Get in touch with our expert team to find out how we can support you to implement strategies and tactics for SEO success.
