Data Analytics & Reporting for Healthcare and Pharma Websites

We tailor data solutions to the unique needs of healthcare businesses. By combining SEO with data analytics, we provide insights that inform strategy and support sustainable growth. We use a wide range of tools - including GA4, keyword research platforms, and custom dashboards - to give you a comprehensive view of your website’s performance in the healthcare and pharma space.

Accurate conversion tracking is key to understanding your site’s performance. We set up tracking tailored to your goals - whether that's lead generation, patient sign-ups, or HCP engagement - to help you measure success and optimise your website accordingly.

Our expert data team can help you select, set up, and track your healthcare and pharma website’s tracking to monitor performance. Varn Health audits your current data setup and implementation, setting up sophisticated data tracking and statistical analysis to deliver clear insights from complex data - enabling your team to draw actionable insights to inform marketing and website decisions.

Having a reliable data analytics setup means that you can trust your reporting and analysis. Our experienced data team at Varn Health can help create a solid foundation for your analytics so you can be confident in your data.

At Varn Health, we believe that accurate and reliable data should be used to inform decision-making. Our experts help to identify key metrics and set up the relevant tracking, guiding you through the process so you can feel confident in your reporting. We create tailored dashboards that present data in an easy-to-understand format, enabling you to track key performance metrics and measure SEO effectiveness.

Data can feel overwhelming - we offer workshops and consultations to help your team understand and use analytics with confidence. Whether you're new to GA4 or looking to expand your data literacy, we can help.