12th May 2025

Is AI crawling your health brand’s website? Why it matters more than ever

For healthcare and pharmaceutical brands, this isn’t just a technical shift, it’s a strategic imperative. If your content isn’t being indexed and accessed by AI tools,...

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29th Apr 2025

Five critical website migration mistakes for health and pharma brands, and how to avoid them

Given the importance of digital visibility for health-related searches, particularly in an environment where regulations such as MHRA guidelines, PAGB codes, and GDPR must be carefully...

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14th Apr 2025

What pharma and healthcare marketers can learn from Tom Vaughton’s 4 core SEO strategies shared at brightonSEO

Before sharing the four core strategies, Tom opened his talk with an important lesson he has learnt from his 25 years in search: “Your SEO strategy will...

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8th Apr 2025

Varn Health joins PAGB The Consumer Healthcare Association

The PAGB plays a leading role in supporting the consumer healthcare sector, representing branded over-the-counter (OTC) medicines, self-care medical devices and food supplements. As part of...

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24th Mar 2025

Understanding GA4’s new Consent Settings feature: a comprehensive guide for healthcare

In this article, we will be looking at: What the Consent Settings hub looks like The features contained in the Consent Settings hub Where to find this new feature...

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20th Mar 2025

6 Updates shared by Google Health’s ‘The Check Up’

AI Overviews in health search Google is refining AI-generated responses for medical queries to be more clinically factual and relevant. At Varn Health we’re actively testing how...

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17th Mar 2025

The use of voice search in healthcare SEO

How does voice search work? An HCP or patient uses their voice to search for healthcare-related content, for example, What are x eye drops?”.  AI translates spoken language...

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4th Mar 2025

How to adapt your backlinks and digital PR for SearchGPT in healthcare

Here, we explore backlinks, brand mentions, and off-page SEO in the context of AEO (Answer Engine Optimisation) for healthcare based terms on SearchGPT. You'll learn how...

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