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28th Oct 2024
Learnings from the NEXT Pharma Summit, Vienna, 2024
Embracing AI and Innovation in Pharma
Over two days, I had the opportunity to engage with experts across various fields, from AI and marketing to data management...
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24th Oct 2024
Adapting for AI-Powered Search: Varn Health at NEXT Pharma Summit
As digital marketing and patient engagement rapidly evolve, it’s crucial for healthcare and pharma industries to stay ahead of these changes; particularly when it comes to...
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8th Oct 2024
Brighton SEO October 2024 | Talk Highlights
Tom shared insights from his 25 years of experience in SEO, highlighting how search engines are becoming smarter, using advanced tools like natural language processing (NLP),...
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17th Sep 2024
Varn Health wins Gold at the PM Society Digital Awards 2024 in partnership with Roche
Winning this award is a significant achievement for Varn Health, acknowledging the positive impact of our “SEO-first” approach in healthcare digital marketing. The PM Society Digital...
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22nd Aug 2024
How to build links in Healthcare
In healthcare and pharma, generating content can require approval from healthcare professionals (HCPs), legal teams and regulatory bodies, which often makes the process significantly more complex...
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30th Jul 2024
The Importance of Technical SEO for Healthcare and Pharma Websites
Healthcare and pharma is radically changing, particularly when it comes to the discoverability of brands and healthcare solutions online. Digital presence and visibility is more critical...
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4th Jul 2024
How to Write Content for Regulated Industries (Including Pharma and Healthcare)
It is crucial that we shift our mindset to work with regulatory bodies and develop good relationships with them, rather than getting caught up in perceptions...
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2nd Jul 2024
Varn Health Announced as a Finalist in the PM Society Digital Awards 2024
The PM Society Digital Awards, now in their 15th year, are a key feature in the healthcare marketing calendar. These prestigious awards celebrate innovation, quality, and...
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