Insights

How to Write Content for Regulated Industries (Including Pharma and Healthcare)

However, it is crucial that we shift our mindset to work with regulatory bodies and develop good relationships with them, rather than getting caught up in...
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Varn Health Announced as a Finalist in the PM Society Digital Awards 2024

The PM Society Digital Awards, now in their 15th year, are a key feature in the healthcare marketing calendar. These prestigious awards celebrate innovation, quality, and...
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55% of Google SGE and organic search results are aligned – Varn Health Researchย 

Weโ€™ve extensively researched and explored Google SGE, which you may have also seen referred to as AI Overviews, uncovering how its results reflect organic searches for...
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What is SGE / AI Overviews, how does it work and what makes it different to standard organic search

What is SGE / AI Overviews? Googleโ€™s Search Generative Experience (SGE) / AI Overviews is a new beta program that uses the power of generative AI to...
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Off-Page SEO for Healthcare | Why backlinks are important

In this blog, we explore backlinks in more detail and explain how they can improve your SEO and website performance. In healthcare, implementing a backlink-building strategy...
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NEXT Pharma Summit Highlights May 2024

We asked Tom to share some of his five highlights from the conference >> 1. In ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—›๐—–๐—ฃ ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ Rob Verheul and Jamie McNally...
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The statistics behind SEO’s impact on healthcare businesses & pharma brands

With 59% of us in the UK Googling our symptoms before going to see a healthcare professional (Lenstore), we are increasingly checking โ€˜Dr. Googleโ€™ and relying...
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Mobile-Optimised Websites in Healthcare

Why is a mobile-friendly healthcare website important? Search engines such as Google have caught on to this shift and now operate on mobile-first indexing. This means web...
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