14th Jan 2025

Google Algorithm Updates in 2024 and the Impact of AI on Healthcare Marketing

2024 brought transformative developments, with AI at the forefront of search and algorithm advancements. This blog covers each of the major updates, and explores what they...

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16th Dec 2024

Building trust with SEO for pharma websites

SEO is the hidden gem of healthcare marketing, however focusing solely on rankings means you are missing the wins that an effective search strategy can deliver....

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5th Dec 2024

How to create the right keyword strategy for patients and HCPs

At Varn Health, we have been addressing this challenge for years, and with the launch of SearchGPT and the advancement of AEO (Answer Engine Optimisation) we...

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19th Nov 2024

How to manage multiple domains on international healthcare sites

Do you need a separate website for each region where you have a presence?  Would it be best to have siloed areas for your HCP and patient-facing...

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7th Nov 2024

Search GPT Launches: What does this mean for Healthcare?

With 85% of HCPs using Google to access medical journals, and in another recent survey 56% saying they felt AI would positively impact their learning, the...

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28th Oct 2024

Learnings from the NEXT Pharma Summit, Vienna, 2024

Embracing AI and Innovation in Pharma Over two days, I had the opportunity to engage with experts across various fields, from AI and marketing to data management...

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24th Oct 2024

Adapting for AI-Powered Search: Varn Health at NEXT Pharma Summit

As digital marketing and patient engagement rapidly evolve, it’s crucial for healthcare and pharma industries to stay ahead of these changes; particularly when it comes to...

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8th Oct 2024

Brighton SEO October 2024 | Talk Highlights

Tom shared insights from his 25 years of experience in SEO, highlighting how search engines are becoming smarter, using advanced tools like natural language processing (NLP),...

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