AI Search & Innovation

AI Search and Innovation in Healthcare

Optimise your healthcare or pharma website with an SEO strategy designed for the future of AI-driven search.

What is AI Search and Innovation?

AI Search is the integration of Artificial Intelligence into search engines to deliver more personalised, more relevant, and faster answers. In healthcare, AI is used to understand complex medical queries from both healthcare professionals (HCPs) and patients, helping them find trusted content quickly and efficiently.

For example, tools like Google’s AI Overviews (AIOs) analyse search intent and generate summary answers that match what users are looking for – fast. These developments are changing how people search for medical information online.

At Varn Health, we help you stay visible and relevant in this new AI-driven search environment by aligning your healthcare and pharma SEO strategy with the latest innovations.

Our AI Search & Innovation Services for Healthcare and Pharma

Google’s AI Overviews (AIO)

Google’s AI Overviews (AIO) now appear directly in search results, offering summarised answers powered by Artificial Intelligence. At Varn Health, we ensure your healthcare or pharma content is structured to appear in these AI-generated results - maintaining visibility, credibility, and patient trust.

ChatGPT & AI-powered assistants

AI-powered assistants like ChatGPT, Perplexity, and SearchGPT are changing how people search - especially in healthcare. We help you build AI-friendly content strategies that ensure visibility across conversational search platforms, including voice search.

Answer engine optimisation (SEO)

Answer Engine Optimisation (AEO) is essential as AI-powered search tools evolve. From featured snippets to instant summaries, we help your content become the “go-to” answer in AI-driven responses.

Get in touch to find out how Varn Health can help with AI search and Innovation

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FAQs

How accurate is AI in healthcare?

AI is only as accurate as the data it is trained on. AI-powered tools use existing resources that are readily available and will rank these depending on the credibility of website content. Misinformation can be damaging in the healthcare and pharma industries so information needs to be backed up with credible sources which search engines can easily check.

How is AI search and innovation changing healthcare and pharma?

More caution is taken around AI in the healthcare and pharma industries due to their sensitive nature. AI-assisted tools have increasingly been adopted by HCPs to improve workflow efficiency, as well as by patients making healthcare-specific searches. For example, AI Overviews, SearchGPT, and Perplexity match search intent and provide relevant summaries to medical queries while linking to their sources. Importantly, users are looking for information quickly and with ease.

How do I adapt my healthcare website for AI search?

It should be understood that optimising for AI search is not down to one single action but rather multiple SEO efforts combined in a holistic strategy. On-page, off-page, and technical SEO efforts should be used alongside data tracking and analytics to understand which areas can be improved and thus inform your SEO strategy for AI search. Check out all of our SEO services or read our blog posts to learn more about how the search landscape is changing and how you can stay ahead.

Is AI search important in healthcare?

AI is becoming increasingly important in healthcare and pharma, with it being a crucial factor in any SEO strategy. You can read our recent white paper to discover more about how AI search engines and AI-powered tools are changing the healthcare and pharma industries.

What AI tools are used in healthcare?

As we highlight in our white paper, AI-powered tools have been used to increase workflow efficiency so HCPs can focus on their patients’ requirements. For example, AI-assisted tools have been used for communication, diagnosis, managing patient data, and improving patient experience.