Varn Health is the SEO agency with a unique combination of medical industry expertise & exceptional SEO capabilities.

Leaders in Healthcare SEO

Varn Health is a specialist SEO agency dedicated to the healthcare, pharma and biotech sectors. We combine deep healthcare industry knowledge with SEO expertise and data-led strategies, to ensure your healthcare and pharma brand is discovered where and when consumers are searching.Our expert knowledge of SEO techniques with experience of healthcare communications and compliance, helps you to grow your healthcare brand and business faster.

We stay ahead of search trends, leveraging innovations like SearchGPT and AI search assistants to enhance visibility and engagement across Google, YouTube, voice search, and beyond. With AI-powered search transforming how healthcare professionals and patients find information, Varn Health ensures your brand remains discoverable and competitive.

As leaders in SEO innovation, we champion online visibility and discoverability using the latest tools and data insights to accelerate the growth of pharmaceutical brands and businesses. From AI search advancements to optimising for new algorithms and technologies, we get your pharma and healthcare business visible whilst working alongside your teams to adhere to medical compliance standards. With a specialist data tracking and analytics team, we don’t just improve healthcare website rankings, we provide clear performance insights to help you optimise spend, refine content and prove SEO’s value as a revenue-driving acquisition channel.

0 %

More leads are generated by pharma businesses that prioritise SEO efforts

0 %

Physicians search for condition related keywords

0 %

Of people 18-34 use online resources to research new healthcare providers & HCPs

Multi-Market SEO Expertise That Delivers Results

We uncover the latest in SEO innovation and apply our healthcare search expertise by leveraging the specialist experience and knowledge of our sister agency, Varn. For over 15 years, Varn has delivered exceptional results in SEO and ROI across diverse sectors, including e-commerce, SMEs and global publishing businesses.

This deep foundation enables us to bring tested strategies, insights, and innovation to healthcare and pharma businesses. By integrating expertise in AI-driven search platforms like SearchGPT and Perplexity with industry learnings from outside healthcare, we ensure search excellence, measurable impact and maximum ROI for medical brands navigating the future of search and SEO.

SEO Services for Pharma & Healthcare

At Varn Health, we are experts in digital marketing data analysis and strategy. As a Google-certified SEO agency, we specialise in enhancing healthcare businesses’ search rankings, website traffic, and online visibility.

We grow pharma and healthcare brands online by combining technical SEO expertise, advanced data analysis and modelling and healthcare sector knowledge. Our strategies incorporate innovations in AI-driven search, including platforms like SearchGPT and Perplexity, to help clients stay ahead in a rapidly evolving landscape—all while ensuring full compliance with medical regulations.

Led by SEO specialist and industry speaker Tom Vaughton, our team stays ahead of evolving search trends. Tom is a regular speaker at Brighton SEO, the world’s largest search marketing conference, and has taken the stage at the NEXT Pharma Summit to share insights on AI-powered search. Our Innovation Team continuously explores the impact of emerging search technologies like AI Overviews, AI Mode, SearchGPT and Perplexity, ensuring that healthcare brands remain competitive and discoverable in an AI-driven search landscape.

Do you need an expert & specialist healthcare SEO agency?

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Our Clients

Varn Health's SEO team has been a great sparring partner to achieve our global SEO vision and is also just a blast to work with. I really value and can rely on their deep know-how of both the pharmaceutical industry and SEO. Thanks to their flexibility as well as their proactive out of the box approaches, no challenge has been insurmountable. I look forward to every interaction with them and can wholeheartedly recommend working with them.”

Kevin Näf-Gohl, Channel Experience Strategy Lead (Web & SEO), Roche

We had an urgent need to get a digital marketing campaign live and quickly. The Varn Health team guided us through the process from start to finish, advising us to ensure the project and supporting activities had longevity and met our customers' needs and business KPIs. We are still working with them 3 years later!

Shelley Anderson, International Marketing Director (Oncology Rare Diseases) Kyowa Kirin

“Varn Health's proven expertise in SEO and search marketing will be essential in meeting the needs of our audience in an increasingly digital healthcare landscape. Varn Health is working with multiple brand teams within Alliance, not just to improve visibility but also to guide us through the ever-changing world of SEO.”

Sean Craig, Global Digital Marketing Manager, Alliance

Leaders in healthcare SEO and data analysis

For over 15 years, we’ve partnered with leading healthcare brands, including GSK, Pfizer, Roche, Alliance Health and Kyowa Kirin, to optimise digital presence and visibility. Our team specialises in navigating the complexities of healthcare search marketing, ensuring every strategy is compliant, trackable and aligned with your business goals.

Varn Health was proud to have won Gold at the PM Society Digital Awards 2024 for our work with Roche, securing the top spot in the Digital/External Communications category. This achievement reflects our expertise in delivering high-impact SEO strategies for the healthcare industry.

We deliver outstanding results for our healthcare clients

Our award-winning project focused on consolidating multiple websites into a single, optimised global domain, safeguarding search visibility while driving performance. The results speak for themselves:

+220%

increase in organic

search visits

Roche

20,000+

additional search

impressions

Wiley

+16,000

organic search

visits

Kyowa Kirin

How can SEO help your healthcare business?

Varn Health will help you to build your healthcare brand online. From improving your organic website rankings on Google and other search engines to managing paid media campaigns that are compliant with medical guidelines and frameworks, our team will work closely in partnership with you to deliver long-term and sustainable growth in website traffic and revenue.

At Varn Health, we help you build trust, credibility, and visibility across search ecosystems. As search behaviour in healthcare and pharma evolves, it’s no longer just about ranking on Google. With the rise of AI-powered search, voice assistants and video content, optimising for Answer Engine Optimisation (AEO) and platforms like YouTube, is just as crucial in healthcare as traditional SEO.