Varn Health is the SEO agency with a unique combination of medical industry expertise & exceptional SEO capabilities.

Leaders in Healthcare SEO

Varn Health is a specialist SEO agency dedicated to the healthcare, pharma and biotech sectors. We combine advanced expertise in Technical SEO, AI search, Data and analytics, content and outreach as well as paid media, to deliver visibility for our pharma and healthcare clients.

Our expert team helps healthcare brands and businesses navigate and maximise visibility on Google and emerging AI-driven search platforms like SearchGPT and Perplexity. With AI-powered search transforming how healthcare professionals and patients find information, Varn Health ensures your brand remains discoverable and competitive.

As leaders in SEO innovation, we lead with the tools and insights to accelerate the growth of pharmaceutical brands and businesses. From AI search advancements to optimising for new algorithms and technologies, we get your pharma and healthcare business visible whilst adhering to medical compliance standards.

0 %

More leads are generated by pharma businesses that prioritise SEO efforts

0 %

Physicians search for condition related keywords

0 %

Of people 18-34 use online resources to research new healthcare providers & HCPs

Multi-Market SEO Expertise That Delivers Results

We uncover the latest in SEO innovation and apply our healthcare search expertise by leveraging the specialist experience and knowledge of our sister agency, Varn. For over 15 years, Varn has delivered exceptional results in SEO and ROI across diverse sectors, including e-commerce, SMEs and global publishing businesses.

This deep foundation enables us to bring tested strategies, insights, and innovation to healthcare and pharma businesses. By integrating expertise in AI-driven search platforms like SearchGPT and Perplexity with industry learnings from outside healthcare, we ensure search excellence, measurable impact and maximum ROI for medical brands navigating the future of search and SEO.

Do you need an expert & specialist healthcare SEO agency?

Let's talk

Our Clients

Varn Health's SEO team has been a great sparring partner to achieve our global SEO vision and is also just a blast to work with. I really value and can rely on their deep know-how of both the pharmaceutical industry and SEO. Thanks to their flexibility as well as their proactive out of the box approaches, no challenge has been insurmountable. I look forward to every interaction with them and can wholeheartedly recommend working with them.”

Kevin Näf-Gohl, Channel Experience Strategy Lead (Web & SEO), Roche

We had an urgent need to get a digital marketing campaign live and quickly. The Varn Health team guided us through the process from start to finish, advising us to ensure the project and supporting activities had longevity and met our customers' needs and business KPIs. We are still working with them 3 years later!

Shelley Anderson, International Marketing Director (Oncology Rare Diseases) Kyowa Kirin

SEO Services for Pharma & Healthcare

At Varn Health, we are experts in digital marketing data analysis and strategy. As a Google-certified SEO agency, we specialise in enhancing healthcare businesses’ search rankings, website traffic, and online visibility.

We grow pharma and healthcare brands online by combining technical SEO expertise, advanced data analysis and modelling and healthcare sector knowledge. Our strategies incorporate innovations in AI-driven search, including platforms like SearchGPT and Perplexity, to help clients stay ahead in a rapidly evolving landscape—all while ensuring full compliance with medical regulations.

We deliver outstanding results for our healthcare clients

+220%

increase in organic

search visits

Roche

20,000+

additional search

impressions

Wiley

+16,000

organic search

visits

Kyowa Kirin

How can SEO help your healthcare business?

Do you need help to be seen and become much more visible, in an increasingly crowded online and digital pharma and healthcare space?

Harnessing the impact of effective SEO strategies, is vital to help build trust and credibility in your healthcare business alongside making you discoverable online.

Varn Health will help you build your healthcare brand online. From improving your organic website rankings on Google and other search engines to managing paid media campaigns that are compliant with medical guidelines and frameworks, our team will work closely in partnership with you to deliver long-term and sustainable growth in website traffic and revenue.