Sectors

SEO, Data and AI Search Innovation Tailored to Your Healthcare Sector

The pharma, healthcare and wellness industries are changing at speed, with search behaviour constantly evolving. Whether your audience is healthcare professionals (HCPs), consumers, or procurement teams, they are using Google, AI search tools, and e-commerce platforms to find trusted information and make health related purchasing decisions.

Healthcare Sector SEO and Data Expertise

At Varn Health, we provide specialist SEO and expert data-driven search strategies designed to help healthcare and pharma brands increase visibility, engage your audiences where they are searching, and optimise for AI-powered search environments.

Deep SEO and Data Expertise for Healthcare Sectors

At Varn Health, we specialise in helping healthcare and pharma brands gain visibility, trust, and measurable results across search.

From supporting global pharmaceutical companies with their search challenges, to innovative MedTech and medical device brands, consumer health products to wellness and nutrition, our team understands the unique challenges of each sector.

Whether it’s navigating compliance, optimising for AI-powered search, or driving ROI through SEO, paid media, and data analytics, we tailor strategies that connect your brand with the right audience at the right time.

Healthcare & Pharma Sectors We Support

At Varn Health, we combine SEO expertise, AI-powered search optimisation, and data-driven insights to help pharma, healthcare and wellness brands increase their digital visibility and discoverability.

Some of our clients

Tailored Healthcare SEO expertise

At Varn Health, we help Pharma, Consumer Health, Medical Device, and Wellness brands optimise their digital presence with AI-driven, data-led SEO strategies tailored to each sector’s unique challenges.

Whether improving HCP engagement, increasing e-commerce sales, or ensuring regulatory compliance, our expert team ensures your brand is discoverable, competitive, and future-proofed for AI-powered search. As recognised experts in the field, we’re proud to contribute to industry conversations on search and AI and our CEO, Tom Vaughton, is a regular thought leader speaker at Brighton SEO and NEXT Pharma Summit, sharing strategic insights on the future of search.

Tom Vaughton Varn Health at Brighton SEO

Explore the importance of Healthcare and Pharma search

Our latest white paper, ‘Why search is critical to success in Healthcare and Pharma’, explores the vital role of SEO in a search landscape that is changing fast and increasingly being driven by AI, voice search and shifting user behaviours of both HCP’s and patients. In this report you will discover more about:

Adapting SEO strategies for HCPs vs patient search behaviours
Optimising for AI-powered and voice-driven healthcare journeys
Ensuring technical SEO and mobile performance meet industry standards
Leveraging search to build trust and visibility in a competitive healthcare market
Navigating emerging trends in search such as AI-driven content, personalisation and visual search