Technical SEO for Healthcare

Varn Health conducts bespoke technical SEO audits to thoroughly examine a website’s content, coding, and competitive landscape. This uncovers and identifies opportunities to increase organic search traffic and enables us to deliver prioritised recommendations to form the foundation for a comprehensive and ongoing SEO strategy.

One of the foundations of a successful healthcare SEO search strategy is solid keyword research. Our expert knowledge of the healthcare and pharma industry means Varn Health effectively researches your keyword landscape around relevant healthcare topics so it is highly targeted to your customers and relevant markets. Using meticulous keyword research, we help you develop user-focused content and support you in building a data-led website information architecture.

Crafting and optimising content for healthcare and medical SEO requires a balance of targeted keywords, engaging creative copy and regulatory knowledge. Our Varn Health copywriters specialise in producing and refining web content that integrates brand guidelines, tone, audience and organic search keyword optimisation. Especially within healthcare content creation, abiding by Google’s healthcare policy becomes crucial. This is done with careful consideration of Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) & Your Money or Your Life (YMYL) content guidelines.

At the core of our technical SEO work is data analysis. At Varn Health, we delve into performance data and metrics to uncover and pursue new SEO opportunities. We can help to craft a user-friendly SEO dashboard, utilize Google analytics to conduct a full and in-depth analysis of your healthcare website and help you to decipher explanations behind underperforming content. This reveals useful insights from the data to refine your search strategies.

Search Engine Results Pages (SERPs) are always evolving and are now brimming with a variety of content, from articles, reviews, maps, videos, and images to podcasts and Q&As. At Varn Health, we specialise in identifying and capitalising on ‘rich results’ ranking opportunities. By securing a greater presence on SERPs and building out the right content, you can expand your opportunities to get more clicks, increase your traffic and ultimately see more engagement, conversions or sales.

The coding of a website holds immense significance for SEO and performance. Even a minor flaw in the code could render your content invisible to Google and the search engines and, in turn, impossible to rank in SERPs. Well-optimised code is essential, and Varn Health provides comprehensive SEO code evaluations as a section of our audits, this includes ensuring your medical website is mobile-optimised, either within ongoing site health assessments or during website launches/migrations.

Transitioning your website to a new platform, domain or fresh design can present a complex challenge when it comes to search. Typically, SEO considerations can be overlooked, potentially leading to a substantial website traffic drop-off as the search engines struggle to locate previously ranked content. At Varn Health, we safeguard SEO traffic throughout the migration process by meticulously mapping, redirecting, and preserving existing content, minimising the risk of compromising your search engine visibility.

Varn Health offers comprehensive website launch support, including content creation, Information Architecture refinement, coding assistance and technical SEO guidance. We believe in integrating SEO considerations at the earliest stages of website design, planning and development in order to seamlessly embed organic search best practices into the framework of new websites, opposed to problem fixing and solving post-launch.

From securing visibility on Google Maps listings to ensuring your content is in the right place for different regions or languages so prospective patients or professionals can find the correct content, local SEO services for healthcare and medical businesses are becoming more and more important Varn Health understands critical regional variations in medical terminology and regulatory differences across different geographies, and these considerations are integrated into all our recommendations.