Helping health & pharma brands grow through smarter SEO & GEO

Specialist pharma search marketing agency keeping you visible & trusted where patients & HCPs seek answers

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Smarter search and data insights for discovery and compliance in healthcare

SEO & GEO services for pharma & healthcare

Varn Health is a specialist SEO, GEO and data agency dedicated to the healthcare, pharma and biotech sectors. We combine deep healthcare industry knowledge with SEO and AI search expertise, as well as data-led strategies, to ensure your healthcare and pharma brand is discovered where and when consumers and HCPs are searching. Our expert knowledge of SEO techniques with experience of healthcare communications and compliance, helps you to grow your pharma and healthcare brand and business faster.

We stay ahead of search trends, leveraging innovations within AI search platforms to enhance visibility and engagement across Google, YouTube, voice search, and beyond. With GEO and AI-powered search transforming how healthcare professionals and patients find information, our Varn Health AI Visibility Frameworks ensure your brand remains discoverable and competitive.

How we help healthcare brands succeed in search

Building foundations for success

We optimise healthcare websites for peak search performance; combining technical SEO and scalable content to drive visibility, indexability, and long-term growth.

Search everywhere

We optimise across search platforms; from Google to YouTube, voice assistants to generative AI programs such as ChatGPT. We help you get discovered and visible wherever HCPs and patients are searching.

Smart data-driven decisions

Our analytics team turns complex data into clear insights and dashboards. We track what matters and help guide smarter decision making.

Future-proof strategy

Our dedicated Innovation Team keeps you ahead of AI-powered search trends. We adapt strategies, track disruption and help future-proof your digital presence in healthcare.

50%

More leads are generated by pharma businesses that prioritise SEO efforts

89%

HCPs regularly search medical information online

59%

People in the UK search online for symptoms before consulting a HCP

Specialist pharma and healthcare SEO/GEO

Varn Health is a specialist SEO & GEO agency dedicated to the healthcare, pharma and biotech sectors. We combine deep healthcare industry knowledge with SEO expertise and data-led strategies, to ensure your healthcare and pharma brand is discovered where and when consumers are searching. Our expert knowledge of SEO techniques with experience of healthcare communications and compliance, helps you to grow your healthcare brand and business faster.

As leaders in SEO innovation, we champion online visibility and discoverability using the latest tools and data insights to accelerate the growth of pharmaceutical brands and businesses. From AI search advancements to optimising for new algorithms and technologies, we get your pharma and healthcare business visible whilst working alongside your teams to adhere to medical compliance standards.

Industry leaders in AI-powered search strategies for healthcare brands

Led by SEO specialist and industry speaker Tom Vaughton, our team stays ahead of evolving search trends. Tom is a regular speaker at Brighton SEO, the world’s largest search marketing conference, and has taken the stage at the NEXT Pharma Summit to share insights on AI-powered search. Our Innovation Team continuously explores the impact of emerging search technologies like AI Overviews, AI Mode, SearchGPT and Perplexity, ensuring that healthcare brands remain competitive and discoverable in an AI-driven search landscape.

Discover our AI Visibility Frameworks

Award winning in healthcare

Varn Health was proud to have won Gold at the PM Society Digital Awards 2024 for our work with Roche, securing the top spot in the Digital/External Communications category. This achievement reflects our expertise in delivering high-impact SEO strategies for the healthcare industry.

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Do you need an expert & specialist healthcare SEO agency?

Our clients

"Varn Health's proven expertise in SEO and search marketing will be essential in meeting the needs of our audience in an increasingly digital healthcare landscape. Varn Health is working with multiple brand teams within Alliance, not just to improve visibility but also to guide us through the ever-changing world of SEO."

Sean Craig

Global Digital Marketing Manager, Alliance

"Varn Health's SEO team has been a great sparring partner to achieve our global SEO vision and is also just a blast to work with. I really value and can rely on their deep know-how of both the pharmaceutical industry and SEO. Thanks to their flexibility as well as their proactive out of the box approaches, no challenge has been insurmountable. I look forward to every interaction with them and can wholeheartedly recommend working with them.”

Kevin Näf-Gohl

Channel Experience Strategy Lead (Web & SEO), Roche

"We had an urgent need to get a digital marketing campaign live and quickly. The Varn Health team guided us through the process from start to finish, advising us to ensure the project and supporting activities had longevity and met our customers' needs and business KPIs. We are still working with them 3 years later!"

Shelley Anderson

International Marketing Director (Oncology Rare Diseases) Kyowa Kirin

Results

We deliver outstanding results for our healthcare clients

Learn more

+ 220 %

Increase in organic search visits

+ 20,000

Additional search impressions

+ 16,000

Organic search visits

Multi-market SEO expertise that delivers results in healthcare

We uncover the latest in SEO/GEO innovation and apply our healthcare search expertise by leveraging the specialist experience and knowledge of our sister agency, Varn. For over 15 years, Varn has delivered exceptional results in SEO and ROI across diverse sectors, including e-commerce, SMEs and global publishing businesses.

This deep foundation enables us to bring tested strategies, insights, and innovation to healthcare and pharma businesses. By integrating expertise in AI-driven search platforms like ChatGPT and Perplexity with industry learnings from outside healthcare, we ensure search excellence, measurable impact and maximum ROI for medical brands navigating the future of search and SEO.