On-Page SEO for Healthcare

One of the foundations of a successful healthcare SEO search strategy is solid keyword research. Our expert knowledge of the healthcare and pharma industries means Varn Health effectively researches your keyword landscape around relevant healthcare topics so it is highly targeted to your customers and relevant markets. Using meticulous keyword research, we help you develop user-focused content and support you in building a data-led website information architecture.

Crafting and optimising content for healthcare and pharma SEO requires a balance of targeted keywords, engaging creative copy, and regulatory understanding, working closely with internal pharma compliance teams to ensure optimisation aligns with strict regulatory frameworks Our Varn Health copywriters specialise in producing and refining web content that integrates brand guidelines, tone, audience and organic search keyword optimisation. Especially within healthcare content creation, abiding by Google’s quality guidelines becomes crucial. This is done with careful consideration of Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) & Your Money or Your Life (YMYL) content guidelines.

Visual content is a great addition, especially in regard to the healthcare and pharma industries. These elements can be used to explain medical content, services, and products. But each element needs to be optimised to ensure that your healthcare and pharma website is gaining the most benefit. Varn Health can help to identify these issues and provide actionable insights and guidance to improve images, videos, and infographics for SEO.

Metadata acts as a shop window to your healthcare and pharma website and therefore must be engaging and informative for your target audience, whether that be HCPs or patients. Metadata that is too long will be truncated in SERPs, but if it is too short, this space is unoptimised and search engines may create their own. It is a great place to target relevant keywords patients and HCPs are using to find your website.

From securing visibility on Google Maps listings to ensuring your content is in the right place for different regions or languages so prospective patients or professionals can find the correct content, local SEO services for healthcare and medical businesses are becoming more and more important. Varn Health has an understanding of critical regional variations in medical terminology and regulation, integrating these considerations into all our recommendations.

Whether you are targeting HCPs or patients, users need to be able to easily navigate your website and find the information or product they are looking for. Ultimately, smooth navigation and user journey play a part in conversion rates and keeping users on your site.