Off-Page SEO

Off-Page SEO for Healthcare

Increase organic awareness of your healthcare website with off-page SEO

A robust and thorough off-page SEO strategy is vital to strengthening your digital visibility online and improving your search engine rankings. An off-page strategy primarily involves securing quality backlinks from high-authority websites in the healthcare industry to your healthcare or pharma website.

Search engines consider backlinks as indicators of trust and authority. Link building involves encouraging other websites to include a link to your healthcare and pharma website, within their online content. This involves activity such as guest posting, digital PR, product outreach, link placements, and unlinked mentions which we describe as ‘Off-Page SEO’.

Building High-Quality Links

In healthcare, integrating a backlink-building strategy is essential for enhancing the ranking of your healthcare and pharma business on the SERPs (Search Engine Results Pages).

Valuable links from other healthcare websites that have a good domain authority serve as virtual endorsements to Google, signalling a website’s credibility and relevance. It’s, therefore, important to leverage these links, given their weight as key ranking determiners for Google. Off-page activity that delivers valuable backlinks also helps to foster trust and credibility for your healthcare website.

Our Off-Page SEO Services

Guest Articles

An important tactic for effective outreach is submitting helpful articles to other healthcare websites. This involves identifying websites within your healthcare or pharma business’s sector that welcome guest contributions and pitching content to them. By integrating links back to your website within the content, you’ll enhance your brand visibility and the associated positive SEO impact..

Data-Led Digital PR

Creating data-driven digital PR campaigns involves analysing trends within the healthcare sector to craft compelling content. This process can involve generating first-party data or using existing third-party data to shape engaging content and stories, which you can then pitch to bloggers and journalists to help amplify the visibility and reach of your healthcare or pharma website.

Unlinked Mentions

As you start to establish your healthcare brand online, it’s common to come across mentions of your brand online that don’t link to your website. However, this presents an opportunity to get in contact and secure valuable backlinks, improving both your SEO performance and website usability.

Competitor & SERP Analysis

Search Engine Results Pages (SERPs) are always evolving and are now brimming with a wide variety of content. At Varn Health, we conduct comprehensive competitor and SERP analyses to identify and capitalise on ‘rich results’ ranking and find healthcare search landscape opportunities by investigating competitors. We utilise these insights and devise tailored strategies to increase search visibility & traffic, to ultimately see more engagement, conversions, or sales.

Linkable Healthcare Content

By creating high-quality healthcare content for your website, you’ll develop a sustainable long-term strategy to boost online visibility and awareness. This is vital in order to attract both HealthCare Professionals (HCPs) and patient visitors to your website with helpful, engaging, and shareable content.

Product Outreach

Particularly for B2C healthcare and pharma websites, reaching out to HCPs, leading professionals, and patients for product reviews in dedicated posts and round-up lists is a great way to earn a link placement, encouraging EEAT signals and increase the credibility of your site.

Get in touch to find out how Varn Health can help with Off-Page SEO

FAQs

How is off-page SEO used in healthcare?

Online reviews play a large role in informing patients or HCPs about the credibility of your healthcare or pharma business. Similarly, high-quality backlinks (links from another website to yours) to your website, inform the search engines that your healthcare or pharma website is credible and trustworthy, in turn, this will help to improve your website rankings. Guest blogging on relevant health blogs or industry publications will mean you can increase your online visibility with informative content that drives traffic back to your website. Off-page SEO tactics such as social media engagement and maintaining your online reputation, can amplify your brand awareness. By actively engaging with patients or HCPs and addressing their concerns on social media, you’ll build stronger relationships and prove yourself as a trusted information source.

Who should I trust to get backlinks from in healthcare SEO?

The key to securing backlinks to your healthcare or pharma website is picking a relevant website that is trustworthy. Here’s what to look for in a good source:

Domain Authority - this is a score that indicates the trustworthiness of a website and its influence in search engines. Pick a healthcare website with a good DA score - you can check this using websites like Moz or Ahrefs.

Relevance - the website you’re looking to use should have content that’s relevant to your healthcare niche. Getting a backlink from a general health website is still good, but one specialising in your area is even better.

Credibility - Make sure that the website you pick has a good reputation and shares reliable and accurate health information. Established medical publications and organisations or educational institutions are great to look out for.

What are the benefits of off-page SEO in the healthcare industry?

Off-page SEO is a way of building the reputation of your healthcare or pharma website with search engines. Backlinks to your website from high-quality sites will boost rankings and bring more organic traffic. Getting mentioned in various relevant websites gains exposure for your pharma brand and builds trust with potential patients.

Why are backlinks important for healthcare and pharma websites?

Search engines consider backlinks to be a signal of trust and authority. To build a strong backlink profile, you encourage other websites to add a link to your site. This is done through various tactics including product outreach, link placement, unlinked mentions, digital PR, and guest posting. Backlinks for healthcare and pharma businesses can help to:

Influence visibility and ranking in SERPs.

Improve your website’s authority and credibility.

Establish trust with both HCPs, patients, and search engines.

What should a backlink profile look like for a healthcare or pharma website?

Although its great to build a backlink profile for your healthcare or pharma website, you need to develop an off-page strategy to make sure you are optimising your website’s potential. Characteristics of a strong backlink profile in the healthcare industry include:

A mix of ‘dofollow’ and ‘nofollow’ links.

Links from sites with a domain authority of 20 and above.

Relevant anchor text, including keywords you wish to target.

Links from a range of sources including sources like news articles, industry leaders, and research papers. Read our blog on the importance of backlinks to learn more.