Latest articles by: Jordana
Author info - Jordana
Jordana
Search Marketing Executive
Bio:
Jordana joined Varn Health having completed a BSc Psychology, and MSc Management, on our Future Talent Programme, focused on developing skills, knowledge and expertise across Technical SEO, AI and data analytics, and paid media.
Experience:
Jordana works across our Technical SEO and PPC teams, helping to support clients utilising both facets of Varn’s offerings. Having joined Varn Health in 2023, Jordana has since worked with numerous clients across a diverse range of industries. Her role as part of the Future Talent Programme encompasses an array of responsibilities including conducting bespoke Technical SEO audits, writing SEO-optimised content, and using a data-led approach to identifying opportunities for website improvement. Her holistic role at Varn Health takes advantage of her wide skill set and helps inform long-term, sustainable strategy across a range of Varn’s services.
Latest articles by Jordana:
4th Jul 2024
How to Write Content for Regulated Industries (Including Pharma and Healthcare)
It is crucial that we shift our mindset to work with regulatory bodies and develop good relationships with them, rather than getting caught up in perceptions...
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11th Apr 2024
Mobile-Optimised Websites in Healthcare
Why is a mobile-friendly healthcare website important?
Search engines such as Google have caught on to this shift and now operate on mobile-first indexing. This means web...
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2nd Feb 2024
Challenges in How HCPs and Patients Research Online
Strategy& found that, in a survey of HCPs, 64% were willing to receive product information virtually [1]. Furthermore, general sentiment towards digital healthcare has become more...
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