30th Jul 2024

The Importance of Technical SEO for Healthcare and Pharma Websites

Healthcare and pharma is radically changing, particularly when it comes to the discoverability of brands and healthcare solutions online. Digital presence and visibility is more critical...

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4th Jul 2024

How to Write Content for Regulated Industries (Including Pharma and Healthcare)

It is crucial that we shift our mindset to work with regulatory bodies and develop good relationships with them, rather than getting caught up in perceptions...

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2nd Jul 2024

Varn Health Announced as a Finalist in the PM Society Digital Awards 2024

The PM Society Digital Awards, now in their 15th year, are a key feature in the healthcare marketing calendar. These prestigious awards celebrate innovation, quality, and...

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26th Jun 2024

55% of Google SGE and organic search results are aligned – Varn Health Research 

We’ve extensively researched and explored Google SGE, which you may have also seen referred to as AI Overviews, uncovering how its results reflect organic searches for...

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11th Jun 2024

What is SGE / AI Overviews, how does it work and what makes it different to standard organic search

What is SGE / AI Overviews? Google’s Search Generative Experience (SGE) / AI Overviews is a new beta program that uses the power of generative AI to...

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23rd May 2024

Off-Page SEO for Healthcare | Why backlinks are important

In this blog, we explore backlinks in more detail and explain how they can improve your SEO and website performance. In healthcare, implementing a backlink-building strategy...

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20th May 2024

NEXT Pharma Summit Highlights May 2024

We asked Tom to share some of his five highlights from the conference >> 1. In 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗛𝗖𝗣 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Rob Verheul and Jamie McNally...

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25th Apr 2024

The statistics behind SEO’s impact on healthcare businesses & pharma brands

With 59% of us in the UK Googling our symptoms before going to see a healthcare professional (Lenstore), we are increasingly checking ‘Dr. Google’ and relying...

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