The pharma, healthcare and wellness industries are changing at speed, with search behaviour constantly evolving. Whether your audience is healthcare professionals (HCPs), consumers, or procurement teams, they are using Google, AI search tools, and e-commerce platforms to find trusted information and make health related purchasing decisions.
At Varn Health, we provide specialist SEO and expert data-driven search strategies designed to help healthcare and pharma brands increase visibility, engage your audiences where they are searching, and optimise for AI-powered search environments. Our deep understanding of healthcare search behaviour, compliance requirements, and emerging AI technologies means we deliver strategies that are not only innovative, but also trusted and effective in a highly regulated industry.
At Varn Health, we specialise in helping healthcare and pharma brands gain visibility, trust, and measurable results across search.
From supporting global pharmaceutical companies with their search challenges, to innovative MedTech and medical device brands, consumer health products to wellness and nutrition, our team understands the unique challenges of each sector.
Whether it’s navigating compliance, optimising for AI-powered search or driving ROI through SEO, paid media, and data analytics, we tailor strategies that connect your brand with the right audience at the right time.
At Varn Health, we help pharma, consumer health, medical device, and wellness brands optimise their digital presence with AI-driven, data-led SEO strategies tailored to each sector’s unique challenges.
Whether improving HCP engagement, increasing e-commerce sales, or ensuring regulatory compliance, our expert team ensures your brand is discoverable, competitive, and future-proofed for AI-powered search. As recognised experts in the field, we’re proud to contribute to industry conversations on search and AI and our CEO, Tom Vaughton, is a regular thought leader speaker at Brighton SEO and NEXT Pharma Summit, sharing strategic insights on the future of search.
Search is now a vital touchpoint in healthcare and pharma. Successful search and SEO strategies can shape how patients and healthcare professionals find, trust and engage with your brand and health information.
Our latest white paper, ‘Why search is critical to success in Healthcare and Pharma’, explores the vital role of SEO in a search landscape that is changing fast and increasingly being driven by AI, voice search and shifting user behaviours of both HCP’s and patients.
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