Cookies & Privacy

Your privacy is important to us

This site is owned and operated by Varn Media Ltd and whose registered address is The Old Brewery, Bradford on Avon, Wiltshire, BA15 1NF. Your privacy on the Internet is of the utmost importance to us.

We gather certain types of information about our website users and this policy outlines the capture and use of that information, disclosing what information we gather and how we use it.

We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site.

Types of information we may collect from you

You may supply us with information about you by filling in forms on our website, or by voluntarily signing up to receive our electronic newsletters, or by signing up and downloading our helpful content. This includes information you provide when you submit a contact/enquiry form. The information you give us typically includes your name, address, e-mail address, and phone number. We hold this information to provide you with content that is interesting and useful for our subscribers’ needs. Under no circumstances do we share or sell information about an individual user to a third party for their own marketing purposes.

You have the option to view our website without submitting any information.

We gather the email addresses of users who voluntarily subscribe, and users may remove themselves from our mailing list at any time by following the ‘unsubscribe’ link provided in every newsletter.

Information we receive from other sources

We may also collect information about you from third-party sources, such as reputable B2B data providers, or through professional networking and industry events. This information typically includes professional contact details such as your name, job title, company email address. We use this information to reach out to professional contacts who we believe have a legitimate interest in our search marketing, SEO, data, AI search and digital marketing services. Users may remove themselves from this mailing list at any time by following the ‘unsubscribe’ link provided in every newsletter. When we receive your data from third-parties such as professional event organisers like brightonSEO, (e.g. of which we may be sponsors), we will notify you within one month of receipt, identifying the source of the data and providing you with a clear opportunity to opt-out of further communications.

Lawful basis for processing

Under the UK General Data Protection Regulation (GDPR), we rely on the following legal bases to process your personal data:
Consent: Where you have voluntarily subscribed to our electronic newsletters via our website.
Legitimate Interest: For B2B marketing communications. As a specialist SEO agency, we have a legitimate interest in sharing industry news and AI trends with business professionals whose data we have collected through professional networking, industry events, or via reputable third-party B2B data providers. We always balance our interests against your rights and provide a clear, one-click option to opt-out (unsubscribe) in every communication. Our Legitimate Interest assessment (LIA) concludes that business professionals in the SEO, AI, and digital marketing sectors benefit from receiving high-quality industry insights. We limit our outreach primarily to ‘Corporate Subscribers’ (employees of limited companies, PLCs, and public bodies) as permitted under PECR. Where we identify a contact as an ‘Individual Subscriber’ (e.g., a sole trader or someone using a personal email domain), we rely on explicit Consent and will seek this prior to any marketing outreach where it has not already been provided.
Contractual Necessity: Where we need to process your data to fulfill a contract with you or take steps at your request before entering into a contract (e.g., providing a bespoke SEO audit or quote).

Information our website automatically collects about you

We use cookies to help you navigate efficiently and perform certain functions. We do not track or store cookie data (except necessary functional cookies) unless the Privacy and Cookie Policy has been accepted. You can customise which cookies you enable us to store. Disabling some of them may affect your browsing experience.

Cookies

Our website uses cookies to distinguish you from other users of our website. This is only used to generate site usage reports and for no other purpose. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Cookies can’t do anything malicious and they cannot send us any personal information about you.

How we use information we collect about you

We will use this information:

To provide you with industry-specific news, trends, and updates in SEO, AI, data, and search marketing that we believe are relevant to your professional role.
To administer our site including troubleshooting and statistical purposes.
To improve our site to ensure that content is presented in the most effective manner for you and for your computer.
For security and debugging as part of our efforts to keep our site safe and secure.

Statistical Data:
Information regarding website usage is typically collected on a pseudonymous basis. Where you have provided explicit consent (for example, by signing up for our newsletter), we may link your website engagement with your information. We use this data to improve our website experience, and to provide a more personalised user journey.

Disclosure of your information and international transfer of data

We do not distribute your personal contact details to any third party for their own marketing purposes. However, we may share your information with selected third parties who act as data processors on our behalf, such as our email marketing platform (Campaign Monitor). These providers are contractually obligated to keep your data secure and use it only for the purposes we specify.

International Transfers: Some of our service providers are located outside the UK or the European Economic Area (EEA), including the United States. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that we use specific contracts approved by the UK Information Commissioner’s Office (ICO) which give personal data the same protection it has in the UK, or by ensuring the provider is part of an approved international data transfer framework.

Business Transfers: In the event that Varn Media Ltd sells or buys any business or assets, or is acquired by a third party, personal data held about our customers and contacts may be one of the transferred assets.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You have the right to access the personal information we hold about you, to request that we correct any inaccuracies, or to request that we delete your data (the ‘right to be forgotten’). You also have the right to object to our processing of your data for marketing purposes. If you wish to exercise any of these rights, please contact us at contact@varnhealth.com.

If you are unhappy with how we use your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Third party links

Our site may, from time to time, contain links to and from the third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Data Retention

We do not keep your personal data for longer than is necessary. We regularly review our database to ensure data is accurate and remains relevant to the recipient. If you choose to unsubscribe, your details will be added to a suppression list to ensure you are not contacted by us again. To ensure data accuracy and minimise privacy impact, we operate a proactive data maintenance plan. This includes the deletion of contacts using personal email domains (e.g., @gmail, @outlook) if they have not engaged with our content within a 12-month period. Corporate data is retained as long as it remains relevant to our B2B services or until an opt-out is received.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to contact@varnhealth.com