6 Updates shared by Google Health’s ‘The Check Up’
20th Mar 2025
Fascinating announcements from Google Health’s The Check Up showcasing how AI is impacting medical search, research, and data integration.
Our Innovation Team at Varn Health are working with healthcare brands to understand these changes and adapt strategies accordingly. Here are the important takeaways for those of you in pharma and healthcare marketing.
AI Overviews in health search
Google is refining AI-generated responses for medical queries to be more clinically factual and relevant. At Varn Health we’re actively testing how these AI Overviews appear in HCP searches, their impact on click-through rates and what this means for healthcare brand visibility.
Medical Records APIs in Health Connect
Google is rolling out a new Medical Records API globally to allow patient health data from multiple apps to securely connect with their medical records, all within an Android ecosystem.
AI co-scientist (Gemini 2.0)
Google’s new AI system, built on Gemini 2.0, is designed to help biomedical researchers generate novel hypotheses and accelerate scientific breakthroughs. This could reshape the speed of innovation in pharma R&D.
TxGemma
Google announced a collection of open AI models based on Gemma, designed to improve the efficiency of AI-powered drug discovery. With AI’s role in pharmaceutical research growing, expect to see more developments in how treatments are identified and developed.
Capricorn AI tool
In partnership with Google, the Princess Máxima Center for paediatric oncology is developing Capricorn, an AI-powered tool using Gemini models to help physicians personalise cancer treatments more effectively.
You can read Google’s full announcement here.
If you want to learn more about AI search in the healthcare industry, contact our expert team.
