7th Nov 2024

Search GPT Launches: What does this mean for Healthcare?

With 85% of HCPs using Google to access medical journals, and in another recent survey 56% saying they felt AI would positively impact their learning, the...

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28th Oct 2024

Learnings from the NEXT Pharma Summit, Vienna, 2024

Embracing AI and Innovation in Pharma Over two days, I had the opportunity to engage with experts across various fields, from AI and marketing to data management...

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24th Oct 2024

Adapting for AI-Powered Search: Varn Health at NEXT Pharma Summit

As digital marketing and patient engagement rapidly evolve, it’s crucial for healthcare and pharma industries to stay ahead of these changes; particularly when it comes to...

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8th Oct 2024

Brighton SEO October 2024 | Talk Highlights

Tom shared insights from his 25 years of experience in SEO, highlighting how search engines are becoming smarter, using advanced tools like natural language processing (NLP),...

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17th Sep 2024

Varn Health wins Gold at the PM Society Digital Awards 2024 in partnership with Roche

Winning this award is a significant achievement for Varn Health, acknowledging the positive impact of our “SEO-first” approach in healthcare digital marketing. The PM Society Digital...

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22nd Aug 2024

How to build links in Healthcare

In healthcare and pharma, generating content can require approval from healthcare professionals (HCPs), legal teams and regulatory bodies, which often makes the process significantly more complex...

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30th Jul 2024

The Importance of Technical SEO for Healthcare and Pharma Websites

Healthcare and pharma is radically changing, particularly when it comes to the discoverability of brands and healthcare solutions online. Digital presence and visibility is more critical...

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4th Jul 2024

How to Write Content for Regulated Industries (Including Pharma and Healthcare)

It is crucial that we shift our mindset to work with regulatory bodies and develop good relationships with them, rather than getting caught up in perceptions...

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