29th Feb 2024

Announcing Our New Head of Innovation Role

We understand that innovation in search, AI and SEO within healthcare comes with additional challenges. Aimee’s new role is focused across both Varn Health and our...

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15th Feb 2024

Creating YMYL and EEAT Content for Pharma and Healthcare Brands

With many years of experience in helping medical copywriters and pharma brands to navigate search engine optimisation requirements, at Varn Health we can help demystify the...

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2nd Feb 2024

Challenges in How HCPs and Patients Research Online

Strategy& found that, in a survey of HCPs, 64% were willing to receive product information virtually [1]. Furthermore, general sentiment towards digital healthcare has become more...

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18th Jan 2024

Can SEO be game changing for Healthcare? An Interview with Tom Vaughton: CEO at Varn Health 

Combining expertise across technical SEO and content creation and outreach, can mean your website will rank higher than your competition, and this difference can have an...

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23rd Aug 2023

6 Key Ways to Optimise Your Healthcare, Medical & Pharma Website

At Varn Health, we have many years experience in organic search and SEO projects for healthcare and pharmaceutical businesses. With our extensive experience, we've identified critical...

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23rd Jul 2023

Are you targeting the optimal keywords for your Pharma website?

When it comes to kicking off an SEO strategy, one of the best places to start is by understanding and exploring the most appropriate keywords that...

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19th Jun 2023

Why SEO is Crucial for Your Pharma Business and How to Do It

Consequently, in the pharma industry, harnessing the power of SEO is more important than ever. Many healthcare brands struggle to recognise the importance of online and...

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15th May 2023

3 Ways to Improve Your Medical SEO Copywriting

Whilst legal compliance is essential when producing medical SEO content, the process of complying and adhering to regulations, can mean the creativity of your content writing...

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