HCPs are searching differently. Is your pharma brand ready for AI search?
Download the Varn Health + Beacon Research Findings to uncover how a new generation of healthcare professionals (HCPs) are transforming their methods for finding clinical information.
Our research, based on a survey of 126 verified HCPs, reveals a critical shift in digital behaviour, with significant adoption rates for AI, voice, and image search tools.
Key insights you’ll find inside:
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AI search tipping point: Uncover the proportion of HCPs who currently use AI search, those who plan to, and the resistant few.
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The age of adoption: Discover the age of HCPs who have adopted AI search, and how this will impact your brand in the future.
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Fragmenting search: Understand the growing professional use of Voice Search and Image Search and what this means for digital discoverability.
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The GEO imperative: Learn why traditional SEO is no longer enough and how Generative Engine Optimisation (GEO) is essential to remain visible to the majority of HCPs.
Download your free copy of the research findings today to align your digital and content strategy with the future of clinical decision-making.