AI search and GEO is reshaping how patients and HCPs find, trust, and engage with health information.
To stay visible and credible in this new landscape, healthcare and pharma brands must understand how AI-driven discovery is changing search behaviour.
Our latest white paper, ‘AI Search: An essential guide for healthcare and pharma brands to stay visible in the age of AI’, explores the profound shift in discoverability brought about by AI-powered search engines, conversational platforms like ChatGPT and Gemini, and emerging discovery channels such as YouTube and TikTok.
In this report you will discover more about:
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How AI search and Google’s AI Overviews are reshaping visibility for healthcare brands
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The role of GEO (Generative Engine Optimisation) and the importance of authority, accuracy, and trust in AI-generated search results
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Navigating risks of misinformation and exclusion from AI-curated answers
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Opportunities to shape narratives and demonstrate leadership in healthcare search
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Practical steps to align SEO strategies with how AI models interpret and surface information
Download your free copy now to understand the impact of AI on healthcare search and learn how your brand can stay visible, trusted, and future-ready.