SearchGPT agency for Pharma & Healthcare

SearchGPT optimisation for Healthcare and Pharma

SearchGPT, OpenAI’s revolutionary AI-driven search tool, is poised to transform the way HCPs and patients find and engage with digital content.

Unlike traditional search engines such as Google, SearchGPT leverages advanced AI to interpret queries with exceptional nuance and context. It’s designed to go beyond simple keyword matching, offering conversational, actionable responses that align more closely with the HCP’s and patient’s search intent. This human-like approach brings a new level of depth and relevance to search interactions when it comes to healthcare.

For healthcare and pharma marketers, this evolution signals the need to rethink content strategies. It’s no longer just about optimising for keywords; it’s about creating high-quality, authoritative content that directly addresses HCP’s and patient’s questions with clarity, accuracy and depth. Content must now inform, engage and build trust to align with this more intuitive search experience.

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An expert healthcare SearchGPT agency

At Varn Health, we specialise in helping healthcare and pharma brands thrive in the age of AI-powered search. Our expert team is at the forefront of optimising websites and content for emerging platforms like SearchGPT and Perplexity, ensuring your business stays visible and competitive.

Keeping healthcare websites ahead of what's next in AI search

With AI transforming how healthcare professionals and patients search for information, our Innovation Team is actively researching these platforms and changes to maximise your digital presence. This ensures you are tracking the right data, making smart data led decisions and ensuring your healthcare business is visible in the places your pharma audience is searching.

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AI Overviews vs SearchGPT: Understanding the difference

AI Overviews and SearchGPT are both shaping the future of search, but they serve distinct purposes and audiences.
Here’s how they differ:

What are AI Overviews?

AI Overviews integrate generative AI directly into Google’s search results, aiming to transform the user experience. Designed to provide concise, informative summaries, these overviews help users answer specific, long-tail queries by combining insights from across the web and Google’s Knowledge Graph.

At Varn Health, we’ve observed various types of AI Overview panels in action, including:

Panels with fully visible links, offering clear pathways to sources.
Panels with partially visible links, requiring extra interaction for full details.
Hidden link panels, where sources are referenced but not immediately displayed.

Google describes AI Overviews as a tool to help users quickly grasp information from a broad range of sources, reducing the need to navigate multiple websites. The goal being a more streamlined, efficient search experience in healthcare for HCP’s and patients.

How does SearchGPT differ?

While AI Overviews focus on simplifying search results, SearchGPT provides businesses with tailored, interactive AI solutions that enhance user engagement. SearchGPT uses generative AI to create personalised search interactions, such as chatbots or dynamic FAQs, helping organisations deliver more targeted and immediate value to their audiences.

At Varn Health, we help our clients understand the nuances of these AI advancements whether it’s optimising for AI Overviews or SearchGPT to engage healthcare searchers and the users of your pharma or medical website.