Off-Page SEO for Healthcare

Online reviews play a large role in informing patients or HCPs about the credibility of your healthcare or pharma business. Similarly, high-quality backlinks (links from another website to yours) to your website, inform the search engines that your healthcare or pharma website is credible and trustworthy, in turn, this will help to improve your website rankings. Guest blogging on relevant health blogs or industry publications will mean you can increase your online visibility with informative content that drives traffic back to your website. Off-page SEO tactics such as social media engagement and maintaining your online reputation, can amplify your brand awareness. By actively engaging with patients or HCPs and addressing their concerns on social media, you’ll build stronger relationships and prove yourself as a trusted information source.

The key to securing backlinks to your healthcare or pharma website is picking a relevant website that is trustworthy. Here’s what to look for in a good source:

• Domain Authority – this is a score that indicates the trustworthiness of a website and its influence in search engines. Pick a healthcare website with a good DA score – you can check this using websites like Moz or Ahrefs.
• Relevance – the website you’re looking to use should have content that’s relevant to your healthcare niche. Getting a backlink from a general health website is still good, but one specialising in your area is even better.
• Credibility – Make sure that the website you pick has a good reputation and shares reliable and accurate health information. Established medical publications and organisations or educational institutions are great to look out for.

Off-page SEO is a way of building the reputation of your healthcare or pharma website with search engines. Backlinks to your website from high-quality sites will boost rankings and bring more organic traffic. Getting mentioned in various relevant websites gains exposure for your pharma brand and builds trust with potential patients.

Search engines consider backlinks to be a signal of trust and authority. To build a strong backlink profile, you encourage other websites to add a link to your site. This is done through various tactics including product outreach, link placement, unlinked mentions, digital PR, and guest posting. Backlinks for healthcare and pharma businesses can help to:

• Influence visibility and ranking in SERPs.
• Improve your website’s authority and credibility.
• Establish trust with both HCPs, patients, and search engines.

Although its great to build a backlink profile for your healthcare or pharma website, you need to develop an off-page strategy to make sure you are optimising your website’s potential. Characteristics of a strong backlink profile in the healthcare industry include:

• A mix of ‘dofollow’ and ‘nofollow’ links.
• Links from sites with a domain authority of 20 and above.
• Relevant anchor text, including keywords you wish to target.
• Links from a range of sources including sources like news articles, industry leaders, and research papers. Read our blog on the importance of backlinks to learn more.