AI Visibility Frameworks for healthcare

Gain clarity, visibility and confidence in AI search

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Optimise for AI search. Benchmark your brand. Find the gaps that matter.

Search is no longer just about rankings. It’s about how your brand and content are interpreted, summarised, and recommended by AI systems like Google’s AI Overviews and tools like ChatGPT.

For healthcare and pharmaceutical brands, this shift brings both risk and opportunity. If your content isn’t being surfaced or cited correctly in these new AI experiences, HCPs and patients may miss it; or worse, be misinformed.

The Varn Health AI Visibility Framework is a specialist assessment that helps you:

  • Understand how your brand and content currently perform across AI-powered search and discovery tools
  • Benchmark your AI visibility and accuracy against priority competitors in your market
  • Identify risks, gaps, and missed opportunities to ensure critical content reaches your target audiences
  • Implement a clear action plan that highlights the biggest impact opportunities to get visible in AI

 

Adapt for compliance, clarity and visibility in AI search.

Visibility in AI search is now critical in healthcare and pharma and this means your marketing and search strategies need to adapt so you don’t become invisible in AI results.

  • Be in AI answers: Unoptimised or non-compliant content gets skipped.
  • Win zero-click results: Be seen and trusted without a click.
  • Show trust & compliance: AI prioritises medically accurate, structured, cited content.
  • Align with how people speak about health: Optimise for natural, conversational questions from patients and HCPs
  • Featured snippet evolution: Generative AI results are replacing featured snippets.
  • Ready for AI and voice: Make your content compliant and discoverable.
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Find out how we can help with our AI Visibility Frameworks

Choose a Varn Health AI Visibility Framework that best fits your healthcare business goals

 

The LITE AI Visibility Framework from Varn Health

 

A fast, focused audit of your pharma and healthcare brand’s presence in AI search:

  • Gain a clear snapshot of how your content appears in AI tools and platforms

  • Compare visibility and attribution against key healthcare competitors

  • Identify quick-win actions to improve discoverability

  • No ongoing commitment required

  • A practical first step for teams exploring AI search strategy

  • Use as a standalone audit or build into a full strategic AI Visibility programme

 

The COMPLETE AI Visibility Framework from Varn Health

 

A deep-dive, strategic programme to future-proof your brand in AI search

Includes everything in the LITE version, plus:

  • A detailed strategic audit across technical SEO, content, and trust signals

  • Analysis of how your content is interpreted and surfaced by large language models (LLMs) like ChatGPT and Google Gemini

  • Full technical SEO review focused on AI readiness and compliance

  • Recommendations to enhance schema markup and entity recognition; critical for HCP and patient discoverability

  • A tailored, prioritised roadmap aligned to your brand objectives, market positioning, and audience needs

We deliver a strategic AI Visibility action plan

The final stage of our AI Visibility Framework goes beyond analysis; it delivers a clear, prioritised roadmap tailored for healthcare and pharma brands.

From quick wins that can be actioned immediately to longer-term strategic initiatives, our plans help your team focus on the areas that will make the greatest difference to HCP or patient audiences. Working alongside our expert Innovation team, we translate AI visibility insights into measurable results, giving you evidence-based steps to improve search performance while understanding the impact of industry regulations and compliance standards. The action plan we deliver will guide targeted improvements and sustain your brand’s visibility in AI-powered search across the healthcare landscape.

Speak to our Innovation Team
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Contact our Varn Health team about our AI Visibility Frameworks

FAQS

AI-powered search is rapidly changing how healthcare professionals and patients find and engage with information. Tools like Google’s AI Overviews, ChatGPT, and Perplexity now summarise content and surface answers; often without users clicking through to websites.

For pharma and healthcare brands, this means that being discoverable, accurate, and trusted in these AI-generated results is essential. If your content isn’t understood or prioritised by these systems, it risks being excluded entirely.

Improving your AI search visibility helps ensure that:

  • HCPs can access reliable, compliant information at the point of need
  • Patients find trusted answers that support informed decision-making
  • Your brand maintains authority and relevance

The AI Visibility Framework from Varn Health helps you adapt to this shift with confidence.

The AI Visibility Framework from Varn Health is a specialist audit and strategy tool designed to help healthcare and pharma brands understand how their content is being interpreted, ranked, and referenced by AI-powered search tools. This includes Google’s AI Overviews, ChatGPT, Perplexity, and other large language models.

It combines technical SEO, content analysis, and competitor benchmarking to give you a clear picture of your visibility across AI search experiences. The goal is to ensure your brand, campaigns, and content are discoverable, trusted, and accurately represented. This is applicable whether your audience is HCPs, patients, or healthcare decision-makers.

We offer two levels of the AI Visibility Framework to match your objectives, timelines, and investment.

The LITE AI Visibility Framework is a focused, entry-level audit designed to give you a clear snapshot of your pharma or healthcare brand’s visibility across A search platforms. It benchmarks your performance against key competitors and highlights quick win actions. This option is ideal for healthcare marketing teams looking to explore the impact of AI on search without committing to a full-scale project.

The COMPLETE AI Visibility Framework builds on the LITE version but goes significantly deeper. It includes a full strategic audit, analysing how your content interacts with large language models like ChatGPT and Google Gemini, assessing technical SEO readiness, and offering detailed recommendations around schema, entities, and structured data. The output is a bespoke roadmap tailored to your brand’s goals, audiences, and market positioning.

GEO is the process of optimising your website and content to appear in answers generated by AI-powered search engines like Google AI Overviews and AI Mode, ChatGPT and Perplexity. It focuses on structuring information so it’s recognised, cited, and summarised accurately by these engines; especially important in pharma and healthcare, where trusted content and compliance are critical.

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