About us

Our specialist SEO, analytics and innovation experts ensure your brand is seen, trusted and discoverable in healthcare search

Experts in search, trusted by healthcare

With over 15 years’ experience in SEO and data within the pharma, medical and healthcare sector, Varn Health is a team of search specialists who live and breathe search and data. We help healthcare and pharma brands stay discoverable, trusted and compliant, whilst navigating the fast-changing world of SEO and AI-powered search with confidence.

From Google and ChatGPT to YouTube, voice assistants and AI-driven search tools, we ensure your health brand is optimised for how patients, HCPs and OTC health consumers search today; and how they’ll search tomorrow. We work directly with your teams to ensure visibility, compliance and future readiness.

Google Partner

Varn values

Our values articulate what’s truly important to our team, our culture and our business.

Experienced experts

As a team we know our SEO stuff, from technical know-how through AI & data analytics, optimising websites and all of the content and digital activity in-between. This means your business benefits from obsessive SEO-ers that really do know all there is to know about SEO.

Results driven

We have to deliver results for our clients otherwise it’s all just SEO talk. Result metrics are always defined at the start of a project but typically are about outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more.

Helpful partner

We work alongside our clients as a helpful honest partner. Partnerships are always more rewarding as this ensures we get results and allows our relationships to flourish. Importantly this makes our client relationships really enjoyable for our team.

Trustworthy & ethical

We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable. It is vital for us to work together with integrity and honesty, building strong partnerships on the way.

Happy people

Happy people is what we focus on here at Varn. We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn :-)

Caring team

We care deeply about our community, our environment and each other's wellbeing. We have our own woodland which offsets our carbon footprint and our team seek to do good, as well as doing good business.

Some of our team

Tom Vaughton

Founder & CEO

More about Tom

Tom Vaughton

Tom Vaughton is the founder of Varn Health and with a background as a biologist had the ambition to create a highly experienced, expert and specialist healthcare SEO team. Varn Health is now a Google-certified SEO agency, specialising in search marketing for ambitious biotech and pharma (pharmaceutical) companies. Tom is also regularly asked to consult on SEO for brand and advertising marketing agencies working for pharma clients. Tom relishes the SEO and search challenges Varn Health tackles daily, with the end goal of accelerating profitable growth, website rankings and traffic for happy clients.

Aimee Talbot

Head of Innovation

More about Aimee

Aimee Talbot

Aimee has over 15 years of expertise and experience in search marketing, with a specialisation in Technical SEO and statistical analysis. Aimee joined Varn over a decade ago in 2012 and has developed an in-depth knowledge of SEO best practices and is well-versed in SEO tools, including Google Search Console and Google Analytics.

Aimee has specialist expertise in delivering Technical SEO excellence for a multitude of pharmaceutical, consumer healthcare and medical businesses, across a variety of markets.

Helen Dalton

Head of Technical SEO

More about Helen

Helen Dalton

Helen has an extensive and wide-ranging background in digital marketing, having worked in a variety of marketing roles for over a decade before joining Varn in 2022.

Helen is a crucial member of the Technical SEO team, conducting SEO audits and aiding healthcare clients in maximising their search engine visibility. She enjoys the challenge of interrogating site performance and using data-led insights to create bespoke strategies for growing organic search traffic for medical businesses.

David Foy

SEO Account Manager

More about David

David Foy

David is a highly experienced Search Marketer and heads up the SEO content outreach and content creation at Varn Health. David has worked with the likes of Roche, Alliance Pharmaceuticals and GSK.

David has been with Varn Health since 2018, working primarily on developing outreach and content creation for clients, driving campaigns that have the potential to drive brand awareness, Digital PR coverage and links.

In addition to content creation David also has experience working on holistic search campaigns and bringing together the onsite SEO and content outreach side of search.

Meet the rest of our Varn team...

Vicky

Comms Director

Elaine

Technical SEO Manager

Katie

Data & Analytics Manager

Jenny

Search Intent Manager

Rob

Managing Director

Thomas

SEO Account Executive

Jade

Head of Operations & People

Alexis

Technical SEO Executive

Mark

UX Designer

Vlad

Backend Developer

Jess

Technical SEO Manager

Cerys

Senior Marketing Executive

Lana

Digital Marketing Executive

Georgina

Future Talent Graduate

Haris

Data, Analytics & Tracking Manager

Will

Digital Project Manager

Greg

Senior Technical SEO Manager

Kate

Operations Assistant

Jordana

Senior Technical SEO Executive

Kate

Partnerships & Growth Manager

Danielle

Head of Client Services

Exandri

Future Talent Graduate

Our world outside SEO

The Varn woodland office

Our commitment to planting trees and offsetting our carbon footprint, has given rise to our new ‘off grid woodland office’ and has helped offset our carbon footprint many times over. Our innovative and unique woodland office is a natural workspace, designed for our team to be able to work outside and close to nature.

Leave the world better than we found it

We aim to constantly give back more than we take through using renewable energy, recycling, being carbon positive & using eco-friendly hosting. We see the contribution we can make to our community going hand in hand with our positive contribution to the environment.

Wealth distribution for good

We support local projects such as a community skatepark, our local foodbank & solar panels for a primary school. Globally, we donate to start-ups in Africa & Eastern Europe, as well as sponsoring a child for each of our employees to pay for their school fees. We see a significant way to help solve environmental and poverty challenges is through supporting education.

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About us

Experts in search, trusted by healthcare