Varn Health launches London office with specialist healthcare content team

Launching our new Varn Health strategic content team in London

We are delighted to share the launch of our new London office welcoming a specialist strategic content team to Varn Health. This expansion brings together our search, data and GEO expertise with an experienced content team renowned for producing accurate, compliant and high-performing medical communications. The launch follows the integration of the expert healthcare content, digital strategy and account management team, formerly of Wallace Health, creating our unified offer, designed specifically for the demands of regulated markets.

Responding to a changing search landscape in regulated healthcare

Pictured: Rob Wilde, MD and Vicky Walker, Comms Director, with some of the new Varn Health London team, Shaina Tennant, Stephanie Mackay-Stokes and Kim Le

As search continues to evolve, driven by AI and changing behaviours of both patients and healthcare professionals, pharmaceutical and healthcare brands face a growing challenge to be seen and drive meaningful engagement and action. Content must demonstrate deep subject-matter expertise, authority and trustworthiness compliantly, while also being digitally strategised and technically structured to perform across Google, AI search platforms and future discovery channels.

Our expansion into content addresses this challenge directly, combining compliant medical writing, health literacy and brand storytelling with technical SEO, schema, data, digital PR and AI visibility strategy. The result is a single, integrated service that supports awareness, engagement and conversion, without compromising regulatory or ethical standards.

Find out about our new content marketing service

“2025 has been a year of strong momentum for Varn and Varn Health as we’ve helped clients navigate a rapidly changing search and AI visibility landscape. Launching Varn Health London is a strategic investment in specialist healthcare capability, allowing us to raise the bar for what pharmaceutical, medical and private healthcare clients should expect from a search partner in 2026 and beyond."

Rob Wilde

Managing Director at Varn and Varn Health

A specialist ‘search powerhouse’ for healthcare and pharma

This expansion represents a significant step forward in how compliant content and search strategy are delivered, strengthening our capability to deliver search led, compliant pharmaceutical content across websites, campaigns and digital channels. We also are focusing on supporting patient and HCP engagement, brand and therapy education and creating conversion focused, AI search ready content that drives performance and safeguards visibility in an evolving regulatory and search market.

“In regulated healthcare markets, accuracy, governance and trust are non-negotiable. At the same time, brands need to be discoverable across search and AI platforms to remain competitive."

"With this new team, we are bringing compliant medical content and technical search excellence together under one roof. This allows us to help clients build genuine authority; producing trusted content that ranks, is cited in AI search, supports brand credibility and ultimately drives meaningful patient and professional outcomes.”

Tom Vaughton

CEO of Varn and Varn Health

Strategic leadership in London

Varn Health’s content team in London is led by Stephanie Mackay‑Stokes, Strategy Director. Formerly Head of Content and Business Director at Wallace Health, Steph brings extensive experience delivering complex content and digital programmes for global healthcare providers and life sciences organisations across oncology, diagnostics, genomics and specialist care. Her team’s experience spans large-scale website transformations, multi-channel content strategy and search-led growth programmes, combining medical accuracy, health literacy and technical SEO to deliver measurable outcomes in regulated markets.

“Healthcare brands are under pressure to be visible everywhere patients, clinicians and decision-makers search – while still meeting rigorous regulatory standards."

"Too often, health and medical content and SEO performance operate in silos. By aligning the team’s healthcare content heritage with Varn Health’s data-led search and AI visibility expertise, we are uniquely positioned to help pharmaceutical and healthcare clients build authority, trust and commercial growth across every stage of the patient and professional journey.”

Stephanie Mackay-Stokes

Strategy Director

Find out about our new content marketing services

Varn Health’s content offering and London base is now fully operational, supporting pharmaceutical, medical and private healthcare clients across the UK and internationally, in close collaboration with Varn Health’s headquarters in Bradford‑on‑Avon.

If you need content that attracts the right audience and delivers measurable growth, find out how our content marketing team can help.

Find out about our new Content Marketing services

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Varn Health launches London office with specialist healthcare content team

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