SEO for medical device brands

Optimising medical device brands for SEO, LLM’s and AI search

mid-page-pills

Helping medical device brands stay visible, competitive and compliant in search

The medical device industry is rapidly evolving, with technological advancements, regulatory shifts, and increasing competition shaping how brands connect with healthcare professionals (HCPs), procurement teams, and end-users. Whether you manufacture diagnostic devices, implantable medical technology, or digital health solutions, your customers are searching online for trusted insights, product information, and purchasing options.

Ensuring search visibility in a highly regulated market requires a specialist approach. Medical device brands must optimise for both traditional search engines and AI-powered search platforms, while ensuring compliance with regional and international regulations.

Google Partner

How Varn Health helps medical device brands

At Varn Health, we have deep and specialist expertise in medical device SEO, LLM and AI search optimisation and data analytics. We help medical device brands maximise their online presence and visibility with our knowledge of navigating complex search regulations.

We combine deep technical SEO expertise with an understanding of medical device regulations and healthcare search behaviour. Our data-driven SEO strategies are tailored to help medical technology brands improve search rankings, digital discoverability, and lead generation.

cta-background cta-background

Do you need SEO expertise to get visible online?

Why choose Varn Health?

With over 15 years of experience in SEO and search data analytics, we understand the unique challenges of medical technology marketing. Our team of SEO specialists, data analysts and AI search innovation experts ensures that every strategy is designed to:

  • Increase product discoverability in search
  • Enhance medical device brand visibility in AI search environments
  • Drive measurable sales and HCP engagement for medical device brands

The future of medical device SEO is AI-driven, multi-platform and data-led, and we delight in helping med tech brands prepare for the next wave of search innovation.

Get in touch

How we help medical device and MedTech brands

logo

Technical SEO & search intelligence for medical device brands

Flip

Technical SEO & search intelligence for medical device brands

A strong technical SEO foundation is essential for medical device manufacturers, distributors, and online suppliers. A poorly structured website, slow load times, or inefficient indexing can negatively impact search visibility and HCP engagement. We optimise medical device websites; from strategic internal linking, improved site speed, to schema markup implementation, helping to deliver AI-readiness and sustainable search growth.
Flip
logo

Data driven SEO & performance tracking for medical devices

Flip

Data driven SEO & performance tracking for medical devices

Medical device companies require data-driven insights to measure and refine their SEO and digital marketing performance. Understanding HCP search intent, product visibility, and competitor activity is critical for staying ahead in the market. We provide custom dashboards, real-time performance tracking, and advanced competitor benchmarking, helping to turn SEO and data insights into smarter marketing decisions.
Flip
logo

AI optimised search strategies for medical tech brands

Flip

AI optimised search strategies for medical tech brands

AI search is transforming how HCPs, hospitals, and consumers discover and evaluate medical technology. With platforms like Google’s AI Overviews, ChatGPT, and voice search, traditional SEO alone is no longer enough. We structure and optimise content for AI search engines, voice search, and multi-platform discoverability, ensuring medical device brands stay ahead of emerging SEO trends.
Flip
logo

HCP & procurement search visibility

Flip

HCP & procurement search visibility

Medical device purchasing decisions often involve HCPs, procurement teams, and hospital decision-makers who rely on Google, AI search tools, and medical directories to research and compare products. We optimise pharma content to get visible, rank highly and align with HCP and procurement search intent, whilst understanding compliance.
Flip

How we deliver results for medical device brands

SERP-analysis
Ensuring your Medical Devices appear where key decision-makers are searching:
  • Optimising product pages and clinical content for high-ranking search results.
  • Developing SEO-friendly educational materials tailored to HCP and procurement audiences.
  • Enhancing search visibility for regulatory-compliant product information, clinical research, and product comparisons.
  • Aligning SEO with HCP search intent and procurement research patterns.
Monitoring-and-reporting
Helping Medical Device and MedTech brands stay ahead of AI search changes:
  • Structuring content and product data for LLM’s and AI search engines and answer engines.
  • Optimising for voice search and AI assistants.
  • Enhancing brand discoverability across multi-platform search, including Google, YouTube, healthcare-specific search engines, and digital procurement platforms.
  • Tracking AI search trends to stay ahead of what’s next in SEO.
Visibility
Implementing vital technical SEO best practices to improve visibility for Medical Device brands:
  • Optimise website architecture and internal linking to enhance crawlability and navigation.
  • Ensure fast load times, Core Web Vitals compliance, and mobile optimisation to improve rankings and engagement.
  • Leverage structured data and schema markup to help search engines understand product details, certifications, and regulatory information.
  • Making medical device websites AI-ready, search-optimised, and technically robust, whilst supporting your compliance teams to meet healthcare industry regulations.
Results-driven
Our expert data team helps Medical Technology brands to make sense of their data:
  • Custom dashboards that track search performance, HCP behaviour trends, and keyword insights.
  • Advanced competitor benchmarking to identify gaps and opportunities.
  • Real-time performance tracking, ensuring SEO efforts are directly linked to lead generation, online sales, and product enquiries.
  • Combining SEO expertise with deep data insights to make smarter, performance-driven marketing decisions.
"Varn Health's SEO team has been a great sparring partner to achieve our global SEO vision and is also just a blast to work with. I really value and can rely on their deep know-how of both the pharmaceutical industry and SEO. Thanks to their flexibility as well as their proactive out of the box approaches, no challenge has been insurmountable. I look forward to every interaction with them and can wholeheartedly recommend working with them.”

Kevin Näf-Gohl

Channel Experience Strategy Lead (Web & SEO), Roche

"We had an urgent need to get a digital marketing campaign live and quickly. The Varn Health team guided us through the process from start to finish, advising us to ensure the project and supporting activities had longevity and met our customers' needs and business KPIs. We are still working with them 3 years later!"

Shelley Anderson

International Marketing Director (Oncology Rare Diseases) Kyowa Kirin

“Varn Health's proven expertise in SEO and search marketing will be essential in meeting the needs of our audience in an increasingly digital healthcare landscape. Varn Health is working with multiple brand teams within Alliance, not just to improve visibility but also to guide us through the ever-changing world of SEO.”

Sean Craig

Global Digital Marketing Manager, Alliance

Some of our healthcare clients
alliance-logo-grey
roche-logo
640px-Incisive-media-logo-2017 (1)
gsk
jennis-logo
kyowa-kirin
pfizer
stryker_logo
Wiley_logo
Full-colour-transparent
cta-background cta-background

Get in touch for SEO strategies for your medical device