SEO, GEO and data training for healthcare and pharma marketers

Build confidence in SEO, GEO AI search and data analytics so your team can reach patients and HCPs with clarity

Book a training programme

Varn Health training brings clarity, confidence and practical skills across SEO, GEO AI search and data analytics, all shaped around the realities of healthcare marketing. Your sessions are led by specialists who work daily with regulated healthcare content, HCP search behaviour and the demands of patient information journeys. Your team will leave with new skills, greater confidence and a clear plan to improve visibility, engagement and performance.

We collaborate with you to understand your knowledge gaps, your internal approval landscape and the specific challenges of your therapy areas. All courses are tailored to your needs so that learning directly supports brand and medical objectives. Courses will be designed specifically to your team ensuring knowledge and skills focus on how best to add value to your pharma and healthcare business.

Book a course today

Programme 1: SEO and search fundamentals for healthcare

Build the foundations for HCP and patient visibility

This course equips your team to confidently deliver SEO tasks that support regulated healthcare content and scientific accuracy. It covers the skills needed to increase organic visibility, strengthen website performance and support both HCP and patient journeys. It blends technical SEO, compliant content optimisation and authority building so your team can deliver search activity grounded in evidence and clarity.

What your team will learn
  • Search intent mapping: Understand how to map keywords to patient and HCP needs.
  • Technical readiness: Learn the essentials of website performance, so your website is easy for search engines and AI systems to process.
  • Compliant content optimisation: Create search friendly content that aligns with medical accuracy, clarity and local approval processes.
  • Authority & trust: Learn how to build trust signals for medical information (Expertise, Experience, Authoritativeness, Trustworthiness).

Programme 2: AI search for healthcare & pharma

How your brand can stay visible and trusted as AI changes discovery

AI platforms are fundamentally changing how patients and HCPs find information, evaluate treatments and interpret health advice. This programme prepares your team for the shift to AI search, GEO and agentic systems so your brand can remain discoverable and credible. It focuses on visibility, accuracy and information quality which are all essential in a regulated environment.

What your team will learn
  • Search behaviour: Analyse how patients and HCPs are using AI platforms and what this means for medical decision making.
  • Technical readiness: Learn how clean HTML, structured data and Schema Markup support accurate AI summaries.
  • Authority and trust: Structure your content so AI systems recognise it as accurate, compliant and safe for citation.
  • Competitive advantage: Apply the Varn AI Visibility Framework to benchmark your brand’s presence in AI search against your competitors.

Programme 3:Making sense of data chaos in healthcare

Turn your complex data into clear decisions and strategies

Healthcare data can often sit in different systems and teams which makes analysis difficult. This course builds a team that can trust its data, interpret insight with confidence and support planning with clarity. It covers data accuracy, tracking, visualisation and decision making, with practical guidance for GA4, consent requirements and complex user journeys.

What your team will learn
  • Data collection: Define meaningful KPIs for patient and HCP behaviour and set up custom events that reflect real engagement markers.
  • Data accuracy: Identify + fix common tracking pitfalls, configuration errors & compliance limitations that undermine your reports.
  • Visualisation + reporting: Consolidate data from all sources into high impact dashboards.
  • Decision making: Build a consistent approach to interpreting behaviour, spotting barriers in user journeys and informing strategy.
  • Data confidence: Create repeatable workflows that maintain accuracy and support long term growth.

Need training in healthcare SEO, AI search, and data?

Get in touch

Why healthcare brands need to upskill now

Our training programmes address some key barriers that stop pharma marketing teams from having clarity and meaningful impact.

  • Foundation gaps. Without strong SEO foundations it becomes difficult for patients and HCPs to reliably find your information at the moments that matter.
  • The impact of AI search. AI led discovery is changing how people access medical information and product details which makes visibility, accuracy and trust more unpredictable.
  • Data distrust. Healthcare teams often struggle with incorrect data tracking, fragmented data, inconsistent reporting and unclear insight which limits confident decision making.
Upskill your team

How our training works

Our programmes support teams at all levels. Every session is shaped around your healthcare and pharma brand challenges, approval workflows and level of expertise. Training can be delivered online or in person and includes examples drawn from your healthcare content, data and therapy area where suitable. By using scenarios taken from your website and campaigns, the learning becomes practical, relevant and immediately actionable.

  • Training starts from £395 per person depending on format, class size and the depth of customisation required.
  • Sessions can be delivered as half day, full day or multi day programmes.

Enquire today to discuss your team’s needs.

Enquire about our training

Practical, bespoke and designed around your teams.

We provide tailored SEO training covering technical SEO, search intent, content optimisation and authority building. The course is suitable for healthcare and pharma marketers, content creators and digital teams who want to strengthen the organic visibility of their health brand.

AI search training prepares healthcare marketing teams for the rise of AI powered discovery. It covers agentic search, answer led platforms, Schema Markup, technical clarity and how to make your health brand visible in AI systems like ChatGPT and Gemini.

Yes. Our data training includes GA4 set up, event configuration, data accuracy checks and reporting. We help pharma marketing teams understand GA4 and create dashboards that support better decision making.

The course covers data collection, tracking, data cleaning, Consent Mode, visualisation and insight analysis. It is ideal for teams who need reliable reporting and clearer measurement of performance on their healthcare website.

Yes. All courses are bespoke. We tailor each session to your team’s knowledge level, your website and your business goals.

We offer in person training at our office in Bradford on Avon or at your location, as well as online options.

Each course can be delivered at beginner, intermediate or advanced level depending on your team’s experience.

Sessions can be half day, full day or part of a broader multi session programme.

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