The top healthcare & pharma marketing agencies

Choose healthcare marketing experts with confidence

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Find the best agency partner in healthcare marketing

Are you searching for a specialist marketing partner that truly understands the highly regulated world of pharmaceuticals and healthcare? Do you need a marketing agency that understands the importance of building trust and driving meaningful engagement with both patients and healthcare professionals?

We’ve shared our six standout healthcare and pharma marketing UK agencies that offer outstanding expertise across the healthcare sector with their specialist marketing services and solutions.

All of these agencies combine a track record of measurable marketing success with deep expertise in healthcare compliance and regulatory requirements. We lead with Varn Health, our own award-winning team, and showcase six other highly respected marketing specialists so you can explore who may be best fit for your particular challenge in healthcare marketing.

What makes a top pharma and healthcare marketing agency?

Choosing the right marketing agency partner in such a highly regulated and rapidly evolving industry can be challenging. The best healthcare and pharma agencies don’t just offer creativity and marketing solutions that deliver ROI. They combine specialist healthcare knowledge, strategic thinking, and rigorous compliance understanding with measurable results.

Key strengths and capabilities to look for in a healthcare marketing agency

  • In-depth knowledge across healthcare, pharma, medtech, consumer health, and patient engagement, with a clear grasp of the healthcare ecosystem. This highly specialised sector experience allows these agencies to create marketing campaigns and deliver projects that resonate with healthcare professionals, meet the needs of diverse patient populations and align with broader health outcomes and business goals.

 

  • Specialist marketing teams with deep expertise in their core disciplines; whether that’s SEO and data analytics, omnichannel content creation, UX design, or media strategy. You need an agency who will bring best-in-class capabilities to your brief.

 

  • Proven ability to navigate ABPI, EFPIA, MHRA and other regulatory frameworks with teams fluent in regulatory requirements across global markets, ensuring creative and strategic outputs are both effective and fully aligned with legal and ethical standards.

 

  • The best healthcare agencies don’t rely on guesswork, they deliver results you can prove. Through robust metrics and ongoing optimisation, these healthcare marketing agencies demonstrate real value, from increasing HCP engagement and patient awareness to improving lead generation and market access outcomes.

 

  • Today’s leading agencies are future-ready, constantly evolving to meet the demands of modern marketing. Whether it’s adapting to AI-powered search engines, designing seamless omnichannel HCP journeys, or improving patient access through intuitive digital services, they combine innovation with sector insight to drive meaningful engagement across every touchpoint.

1. Varn Health: Best for SEO, AI search visibility, data analytics + strategy

At Varn Health, we are a dedicated healthcare SEO, search and data agency, trusted by global pharma and medical brands to improve discoverability, trust, and ROI across every stage of the digital journey. With over 15 years’ experience in the sector, we help regulated healthcare businesses stay visible, compliant, and competitive; especially as search rapidly evolves with AI and new platforms. Our mission is simple: make medical and pharma brands discoverable everywhere people search; from Google and YouTube to emerging AI assistants like ChatGPT and Perplexity.

Our award-winning team blends deep technical SEO, AI-powered search visibility, and strategic data analytics to ensure healthcare content is not only found, but understood and trusted by both HCPs and patients.

Expert SEO, AI search and data capabilities

We are trusted by pharma and healthcare businesses to help them grow through our expertise and specialism in:

  • Technical SEO 
  • Data Analytics, tracking & custom dashboards
  • AI search visibility through our AI Visibility Frameworks
  • Off-page SEO and digital PR
  • Paid search & social

Recent highlights:

  • Gold Award: PM Society Digital Awards 2024, Digital/External Comms 
  • Industry leading talks at brightonSEO and NEXT Pharma Summit on the future of search and the impact of AI-powered search
  • Varn Health are members of the PAGB The Consumer Healthcare Association, supporting the UK’s consumer healthcare brands with search discoverability and data expertise.

2. Brandcast Health: Best for Omnichannel HCP Engagement

Brandcast Health blends medical writing, creative studio and digital development to deliver customer-centric, omnichannel campaigns that busy healthcare professionals actually want to consume. From insight-driven strategy to video, interactive tools and global roll-outs, Brandcast ensures every touchpoint is joined-up and measurable.

Where they shine

  • HCP-centric omnichannel strategy frameworks
  • In-house medical writers & UX consultants for compliant content
  • “Brandcast Labs” R&D hub exploring new formats and technologies

Why they made our list: Brandcast’s vision to change how HCPs perceive pharma content is backed by robust process and glowing client testimonials across pharma, biotech and med-device brands. Brandcast Health stand out for their ability to craft integrated, omnichannel HCP experiences grounded in strategic insight and compliant content. Their in-house medical writers and creative technologists make them a go-to for pharma brands looking to engage busy clinicians through high-quality, multichannel storytelling.

Brandcast Health

3. Graphite Digital: Best for UX + Digital Product Design

If you’re building an app, portal or digital service for patients or HCPs, Graphite Digital is a go-to partner. Their mantra is “Digital experience. Human impact.” This translates into evidence-based UX, research-led strategy and interface design that drives adoption and health outcomes.

Stand-out capabilities

  • Deep user research (patients, HCPs, payers)
  • Design systems for global pharma ecosystems
  • Accessibility & inclusive design compliance

Why they made our list: Graphite’s strength lies in turning user research into digital products that drive meaningful interaction. Their thoughtful, evidence-based UX and commitment to inclusive design make them an excellent partner for healthcare brands building apps, portals, and service platforms for HCPs and patients alike. 

Graphite Digital

4. MMS360: Best for HCP Media Planning + Measurement

MMS360 specialises in expert media strategies that influence healthcare professional behaviour. By connecting paid and owned channels they turn awareness into measurable engagement and behaviour change.

Key expertise areas

  • Channel planning & buying across medical journals, digital & events
  • Behaviour-change frameworks mapped to clinical decision stages

Why they made our list: MMS360 earned their place for their media expertise that drives behaviour change among HCPs. Their ability to connect strategy, planning, buying and measurement ensures campaign visibility translates into measurable engagement and action. Their philosophy of “think differently about media” and a blue-chip HCP client roster earns them a place on our shortlist.

MMS360

5. Ogilvy Health: Best for Global Reach + Integrated Campaigns

Ogilvy Health combines the creative firepower and strategic resources of a global agency network with deep sectoral expertise in life sciences. Known for end-to-end campaign delivery from clinical trial to consumer health, they support both global power and niche pharma brands.

What they bring

  • Global launch and lifecycle support
  • Creative campaigns, film, social, PR and digital
  • Strategic consultancy & cross-channel media planning

Why they made our list: Ogilvy Health offers unmatched global scale and integrated marketing services underpinned by life sciences expertise. They are a trusted choice for brands looking to execute consistent, multichannel campaigns across multiple markets and touchpoints; from awareness to advocacy. Their scale and integrated approach are ideal for brands operating across multiple life science markets with central and local teams.

Ogilvy Health

6. Swordfish Advertising: Best for Campaigns + Creative Brand Activation

Swordfish specialises in tackling complex, emotionally sensitive healthcare challenges, with standout experience in rare diseases, internal communications and patient engagement. They pair behavioural insight with bold, human-centred creative to connect with audiences across every touchpoint; from brand campaigns to live events.

Core competencies

  • Brand strategy rooted in behavioural research
  • Rare disease and specialist therapy area storytelling
  • Internal communications and event-based activation

Why they made our list: Swordfish stood out for their ability to create powerful, insight-led campaigns that resonate with both HCPs and patients. With proven strengths in scientific communication, internal launches and immersive experiences, they bring clarity, creativity and emotional depth to healthcare marketing across channels.

Swordfish

Why work with one of the UK’s best healthcare search agencies?

In healthcare marketing, visibility without understanding compliance is risky and compliance without performance is wasted budget. Too often, agencies overpromise and underdeliver, especially in highly regulated environments like pharma, medical devices, and patient engagement.

At Varn Health, we are trusted by global healthcare brands through combining deep SEO expertise, AI-driven innovation, and data-led strategy with healthcare regulation understanding.

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