SEO services for healthcare and medical brands

• Increased online visibility of your healthcare or pharma website.
• Builds trust, credibility, and authority through a strong online presence.
• Reach a wider audience through various SEO tactics such as keyword research, content optimisations, and schema markup.
• Improving patient and HCP user experience as they find your healthcare and pharma product or service.

Get ahead of your competitors in the highly competitive and regulated medical, pharma, and healthcare sectors. Contact us today to find out how Varn Health can help you develop an SEO strategy.

This depends on what pillar of SEO is being focused on:

1. Technical SEO: Upon conducting a technical SEO audit, our specialist team points out technical issues within your healthcare website. For example, unoptimised information within your infographics may be inaccessible to Google, which can be fixed by adding schema markup and alt text.
2. On-Page SEO: our initial research and technical SEO audit informs our on-page strategy. An example of this would be conducting keyword research to discover what terms patients and HCPs are using to search for queries, and then naturally implementing those terms via content creation and optimisation.

• Off-Page SEO: If we are working on an off-page strategy, an example would be to share your research study with relevant authors looking to cite a credible study within their article.
• AI & Innovation: our dedicated AI & Innovation team looks to optimise your medical website for AI-powered features such as AI overviews and SearchGPT. This may look like using semantic SEO techniques and structured data to ensure your content is recognised by AI and writing digestible, in-depth content that AI favours when displaying search results.

There are a few quick changes you can make to your healthcare website to improve your SEO and search rankings.

• Encourage patients to review you on Google Business or social media – Positive reviews play a crucial role in building trust and credibility for healthcare providers. A top SEO tip for healthcare is to encourage patients to leave reviews on platforms like Google Business, Facebook, or specialised healthcare review sites, significantly enhancing your online reputation. Not only do reviews influence potential patients’ decisions, but they also contribute to your website’s visibility in search engine results.
• Optimise your HTML tags – HTML tags, such as title tags, meta descriptions, and heading tags, are vital elements for technical SEO. Title tags provide concise descriptions of each web page’s content and appear as clickable headlines in search results. Meta descriptions offer summaries that can entice users to click through to your website. By effectively optimising these tags with relevant keywords and compelling descriptions, you can improve your website’s visibility.
• Check your site’s technical health – Technical issues can hinder your website’s performance in search engine rankings. Conducting regular audits to identify and address technical issues will serve as a medical marketer’s guide to website conversion optimisation. is a crucial part of a medical SEO tip to maintain optimal healthcare website performance. This includes ensuring that your website loads quickly, is mobile-friendly, has secure HTTPS encryption, and is free of broken links or crawl errors.

This depends on your business goals, the SEO service our healthcare SEO experts believe would be most suitable after initial research, and the expertise of the agency. The cost of a one time SEO project ranges from £3,000 to £30,000, with hourly rates ranging from £120 to £200, depending on the SEO consultant’s experience. Depending on how small or large the scope of work is, SEO projects may cost between £3,000 and £30,000 per month.

Whilst you can see results after 3 to 4 months, you begin to see a real impact after about 6 to 12 months after implementing SEO changes to a website. SEO is a long-term marketing strategy that requires progressive actions over time, and may take several months to yield noticeable results. However, once the primary website pages begin nearing the top of the SERPs in Google’s search results, this is when we see a definitive increase in KPI’s and website traffic.