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Posts
AI & innovation
- AI search is here: How can Consumer Health brands stay visible?
- Why Schema Markup matters in healthcare marketing for AI-powered search
- Agentic AI is acting on behalf of patients and HCPs: Here’s how to adapt
- AI Mode and Thematic Search: What it means for healthcare visibility
- How to make sure your healthcare business is visible in AI search
- The impact of AI on pharma marketing and putting humans first: Tom Vaughton’s highlights from the NEXT Pharma Summit 2025
- Is AI crawling your health brand’s website? Why it matters more than ever
- 6 Updates shared by Google Health’s ‘The Check Up’
- The use of voice search in healthcare SEO
- How to adapt your backlinks and digital PR for SearchGPT in healthcare
- Is JavaScript impacting your healthcare website’s AI search visibility?
- How do answer engine optimisation (AEO) and UX work together to improve healthcare digital experiences?
- Is SEO dead in pharma marketing?
- Google Algorithm updates in 2024 and the impact of AI on healthcare marketing
- Search GPT launches: What does this mean for healthcare?
- Adapting for AI-powered search: Varn Health at NEXT Pharma Summit
- 55% of Google SGE and organic search results are aligned – Varn Health Research
- What is SGE / AI Overviews, how does it work and what makes it different to standard organic search
Backlinks
Content Strategy
Crawling & Indexing
Data & Analytics
- Introduction to server-side tracking: a stronger, more secure alternative
- A practical guide for GA4 and GTM in healthcare marketing
- What are dark patterns in cookie compliance banners & how can healthcare brands avoid them?
- Search smarter, track better: 5 core strategies for Consumer Healthcare search marketing success
- Understanding GA4’s new Consent Settings feature: a comprehensive guide for healthcare
Keywords & Search Intent
Mobile Optimisation
News
- Varn Health CEO Tom Vaughton announced as judge for 2025 PM Society’s PMi Awards
- Varn Health joins PAGB The Consumer Healthcare Association
- Learnings from the NEXT Pharma Summit, Vienna, 2024
- Brighton SEO October 2024 | Talk highlights
- Varn Health wins Gold at the PM Society Digital Awards 2024 in partnership with Roche
- Varn Health announced as a Finalist in the PM Society Digital Awards 2024
- NEXT Pharma Summit highlights May 2024
- Announcing our new Head of Innovation role
Off-page SEO
SEO Strategy
- Shaping the future of pharma marketing with Dan Buckland
- How to create HCP portals that actually work: On-demand webinar
- What pharma and healthcare marketers can learn from Tom Vaughton’s 4 core SEO strategies shared at brightonSEO
- Why SEO for healthcare is not just a tickbox exercise
- Building trust with SEO for pharma websites
- The statistics behind SEO’s impact on healthcare businesses & pharma brands
- Local SEO for healthcare and pharma websites
- Challenges in how HCPs and patients research online
- Can SEO be game changing for healthcare? An interview with Tom Vaughton: CEO at Varn Health
- Why SEO is crucial for your pharma business and how to do it
- How to target the right traffic with healthcare SEO
SERP
Technical SEO
Uncategorised
Uncategorized
UX & CRO
Website Migration